Marketing And Public Relations Manager

Role :

PR & Branding – Digital Banking & Enterprise FinTech

Location :

Mumbai (Preferred) / Gurugram

Experience : 5–8 Years

About Intellect Design Arena

Intellect Design Arena is a global leader in financial technology, providing cutting-edge digital, core, and commercial banking solutions to financial institutions worldwide. With a strong presence across 97+ countries, Intellect powers digital transformation for Retail, Corporate & SME Banking, Cash Management, Treasury, and Insurance.We are looking for a dynamic PR & Branding professional with strong exposure to

Banking / FinTech .

Role Overview

We are seeking a skilled

PR & Branding Specialist

who can drive corporate communications, build brand visibility, manage media relations, and support positioning initiatives for our Banking products and leadership teams.The ideal candidate brings expertise in

PR strategy, content creation, media handling, brand campaigns , and preferably experience in BFSI or enterprise technology sectors.

Key Responsibilities

Public Relations & Media Management

Build and manage strong relationships with financial, business, and tech media.

Draft, review, and distribute press releases, media statements, and editorial content.

Prepare leadership teams for media interactions, interviews, and PR opportunities.

Track media coverage, manage PR dashboards, and ensure consistent brand presence.

Corporate Communications

Develop high-quality internal & external communication assets (blogs, leadership articles, newsletters, whitepapers).

Maintain consistent messaging across markets, business units, and product lines.

Support communication for events, product launches, awards, and recognitions.

Branding & Thought Leadership

Conceptualize and execute brand campaigns tailored to the BFSI and B2B technology audience.

Strengthen Intellect’s brand positioning in digital banking, payments, lending, and cash management domains.

Manage storytelling for customer success stories, product showcases, and innovation narratives.

Content Creation & Marketing Assets

Create high-impact content such as :

Product brochures

Case studies

Leadership narratives

Social media campaigns

Event collaterals

Ensure all content aligns with Intellect’s style, tone, and brand guidelines.

Event & Campaign Support

Partner with marketing teams for global events, analyst briefings, webinars, and conferences.

Support brand visibility across digital channels, awards participation, and partnership announcements.

Required Skills & Experience

Must-Have

5–8 years of experience in

PR, Corporate Communications, or Branding .

Exposure to

Banking / Financial Services / FinTech / Enterprise B2B

industries.

Strong command of written and verbal communication.

Ability to manage media relationships and handle PR escalations.

Experience creating high-quality content for CXO audiences.

Strong storytelling and branding skills.

Good to Have

Experience in digital banking, financial technology, or SaaS.

Ability to manage PR agencies and marketing vendors.

Understanding of digital communication channels and analytics.

Qualifications

Bachelor’s degree in Communications, Marketing, Journalism, Business, or similar fields.

MBA is mandate