Job Title : Senior Performance Marketing Manager (Google + Meta)
Location : Remote / Gurgaon (as per your company policy)
Type : Full-time
Experience Required : 3–6+ years in a digital marketing agency managing D2C / Shopify brands
Role Overview
We are looking for a Senior Performance Marketing Manager who can own the complete growth engine for multiple D2C brands. This is NOT an execution-only role. This is a strategic leadership position where you will :
- Lead Google + Meta ad strategy
- Manage a performance team
- Standardize workflows with ready-to-use SOPs
- Build and scale growth systems
- Communicate directly with clients
- Deliver MoM and QoQ results
- Ensure zero slip-ups in performance, hygiene, and decision making
If you can think like a strategist and act like a performance leader, this role is for you.
Key Responsibilities
1. Strategy & Growth Ownership
Develop end-to-end paid media strategies for D2C and Shopify brands.Own MoM and QoQ revenue, ROAS, CPA, and CAC growth across accounts.Continuously test, optimize, and scale winning campaigns.Evaluate funnels (TOF / MOF / BOF) and fix bottlenecks across creatives, audience, and landing pages.Plan quarterly roadmaps for each brand (testing, scaling, budgets, launches).2. Paid Media Expertise (Google + Meta)
Advanced knowledge of Facebook Ads Manager + Google Ads ecosystem.Strong understanding of CAPI, offline conversions, enhanced conversions, GTM, Analytics.Ability to read and interpret data fast (trends, patterns, anomalies).Execute, optimize, and scale Search, Display, Video, PMAX & Meta funnels.Strong command over attribution, incrementality, and true ROAS calculations.3. Client Communication & Ownership
Act as the primary performance partner for 6–10 active clients.Present weekly performance reports, insights, upcoming actions, and strategic roadmaps.Set the right expectations and proactively communicate wins / risks.Conduct monthly review calls and quarterly growth planning.4. Team Leadership & Collaboration
Manage and mentor a team of analysts / media buyers.Conduct daily / weekly performance reviews with the team.Ensure each team member follows SOPs, checklists, and guardrails.Delegate tasks clearly and ensure timely execution.Train juniors on scaling logic, funnel thinking, and decision-making frameworks.5. SOP & Process Ownership
You will bring or create “plug and play” systems such as :
Campaign setup SOPsDaily / weekly performance review checklistsCreative testing frameworksScaling guardrailsReporting templatesBudget allocation frameworksLanding page QA guidelinesPixel / tracking SOPsThis role requires a person who already has a structured way of working.
6. Creative & Funnel Thinking
Work closely with the creative team to develop high-impact ads.Brief UGC / static / video creatives based on data-backed insights.Understand D2C funnel psychology : hooks, angles, objections, social proof.Align landing pages, messaging, and offer strategies with performance goals.Required Skills & Experience
Must-Have
3–6+ years in performance marketing in a fast-paced agency environmentProven experience scaling 10+ D2C brands on ShopifyDeep expertise in both Google Ads + Meta AdsStrong analytical ability + dashboarding skillsComfortable handling monthly budgets of ₹10L to ₹1.5Cr per brandStrong communication skills (client-facing role)Experience handling a small performance team (2–6 team members)Good command over GA4, GTM, server-side tracking (preferred)Ability to create, enforce and improve SOPsData-driven + emotionally stable under pressureGood-to-Have
Previous experience running google / meta / tiktok internationallyExperience with Klaviyo / Email automation (optional)Experience with Google analyticsCreating a omni-channel marketing setup.KPIs You Will Be Accountable For
Growth in Revenue, ROAS, CACStability and scale of campaignsSuccessful execution of account strategyClient satisfaction & retentionReduction in mistakes & SOP violationsTeam performance qualityTimely reporting and communicationCreative testing velocity + learnings