Senior Manager / Associate Director - Sales - Consumer Campaigns

Senior Manager / Associate Director Sales – Consumer Campaigns

Location : Mumbai (Thane)

Function : Sales

Reports to : Head of Sales

About Buyerr

Buyerr (part of the Sproxil group, founded 2009 in Massachusetts) is an unique marketing agency who listens to brands, carefully curates a suitable idea, creates a potion mixed with abundance of creativity and required tech, to deliver the magic with comprehensive insights and realistic results.

Role Purpose

Own revenue for Consumer Campaigns by selling high-impact creative solutions to Brand Managers / Marketing Heads. You'll blend media-sales hunting with consultative solutioning, shaping campaign strategy, media mix, and budget constructs that deliver demonstrable ROI.

What you'll do

o   Revenue & Pipeline : Own an annual / new-logo target; run a disciplined pipeline with clear conversion metrics and forecasting.

o   Consultative Solution Selling : Lead discovery with Brand / Category / Trade Marketing, craft offer mechanics (on-pack, cashback, sweepstakes, gamified promos), media mix (ATL / BTL / Digital / Retail), and budget allocations; build business cases and ROI models.

o   Enterprise Deals : Navigate multi-stakeholder cycles (Brand, Procurement, Legal, CXO) across FMCG, Consumer Durables / FMCD, Retail, BFSI, Pharma ; close complex, multi-year programs.

o   Key Accounts & Upsell : Personally steward marquee accounts; partner with Servicing / Delivery to ensure outcomes and unlock expansions.

o   Market Intelligence : Track category trends, rate cards, CPM / CPC / CPA norms, seasonal spends; feed back to Product / Marketing for better packaging and pricing .

o   Team Leadership : Coach 2–5 Sales / AMs on deal strategy, proposals, objection handling, and executive storytelling.

Must-haves

o   10-12 years of B2B consultative sales; 5+ years leading people in high-velocity environments.

o   Preferred early-career media-sales experience (2–5 years) : day-in / day-out pitching marketing / advertising solutions to Brand Managers at agencies / publishers / ad-tech / martech.

o  Proven ability to design and sell campaign budgets (ATL / BTL / Digital / Retail activations), read media plans, and defend ROI.

o  Success closing complex deals with multiple decision-makers; expert negotiation for solution pricing.

o  Excellent executive communication; strong proposal / pitch craft (decks, solution notes, commercials).

o  Fluency in English and one major Indian language; willing to travel 50%.

Education

o  Bachelor's in Mass Communication / Advertising / Marketing / Media Studies

o   MBA / PGDM (Marketing / Media) preferred

Nice-to-have exposure

o  Mar-tech, Consumer Campaign, CRM, Mobile-tech, automation, AI

o  Sectors : FMCG / FMCD, Automotive, BFSI, Pharma; agency or brand-side category management.

o  ISO-oriented delivery environments.

Please apply on Linkedin. We would reach out to you shortly.

Skills Required

Ai, campaign strategy, Crm