SEM Specialist (Paid Media & Performance Marketing)

Job Title : SEM Specialist (Paid Media & Performance Marketing)

Experience : 3–5 Years

Employment Type : Full-Time

Role Overview

We are seeking a results-driven SEM Specialist to manage and optimize paid media campaigns across Google Ads, AdRoll, LinkedIn Ads, and social media platforms. The ideal candidate will have a strong analytical mindset, hands-on experience with performance marketing tools, and a proven track record of managing budgets and delivering measurable ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across :
• Google Ads (Search, Display, YouTube)
• AdRoll (retargeting and display)
• LinkedIn Ads (sponsored content, InMail, lead gen forms)
• Meta Ads (Facebook & Instagram)
• Manage campaign budgets with precision and ensure cost-efficiency.
• Monitor and report on campaign performance, ROI, and conversion metrics.
• Conduct A / B testing on creatives, audiences, and landing pages.
• Collaborate with design and content teams to develop high-performing ad assets.
• Implement tracking mechanisms (UTMs, pixels, conversion tracking).
• Stay updated with platform changes, trends, and best practices.

Required Skills & Experience

Preferred Qualifications

Skills Required

Google Ads, linkedin ads , google sheets , Google Tag Manager, Google Analytics, Excel