Google Ads & Meta Ads Specialist

About the Role

We are seeking a highly skilled and creative Google Ads & Meta Ads Specialist to join our team. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing paid media campaigns across Google Ads, Meta (Facebook & Instagram), and other digital platforms. This role requires both strategic thinking and hands-on campaign management to maximize ROI and achieve performance goals.

Key Responsibilities

Plan, build, and manage campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).

Conduct keyword research, audience targeting, and competitor analysis to optimize ad strategies.

Create compelling ad copy, graphics (in collaboration with the design team), and landing page recommendations to drive conversions.

Monitor daily performance metrics, analyze data, and adjust campaigns to meet KPIs.

Manage budgets effectively to maximize ROI while minimizing wasted spend.

Stay updated on industry trends, platform updates, and best practices in PPC and social advertising.

Conduct A / B testing for creatives, audiences, and landing pages.

Qualifications

Proven experience (3-4 years) managing Google Ads and Meta Ads campaigns.

Strong knowledge of PPC strategies, bidding models, audience segmentation, and remarketing tactics.

Hands-on experience with Google Analytics, Tag Manager, Conversion Tracking, and Pixel Setup.

Proficiency in campaign management tools (Google Ads Manager, Meta Business Manager).

Strong analytical skills with the ability to interpret data and provide actionable insights.

Excellent communication, time management, and problem-solving skills.

Google Ads and / or Meta Ads certifications preferred.

Nice-to-Have Skills

Skills Required

Google Ads, conversion tracking , Google Analytics, audience segmentation