Team Lead- Influencer Marketing

ConfidentialGurugram, Gurgaon / Gurugram, India

4 days ago

Job description

We are looking for a dynamic and driven Team Lead – Influencer Marketing to manage a team of Influencer Marketing Associates / Managers and drive end-to-end execution of influencer-led campaigns for top brands. This role requires both strategic thinking and operational efficiency to deliver exceptional campaign outcomes. You will act as a bridge between clients, influencers, and internal teams to ensure seamless execution, innovation, and campaign success.

Key Responsibilities : Campaign Management & Execution

Lead the end-to-end execution of influencer marketing campaigns, from brief to reporting.
Allocate and manage campaign responsibilities within the team based on bandwidth and expertise.
Review influencer shortlists, scripts, and creative treatments before sharing with clients.
Ensure timely coordination with influencers, agencies, and internal stakeholders (e.g., content, finance, legal).
Handle high-value and / or complex campaigns personally when required.

Team Management

Mentor, guide, and monitor performance of a team of Associates / Managers.

Provide structured feedback, resolve bottlenecks, and build team capabilities.

Set KPIs and drive accountability across your team.

Conduct regular team reviews to ensure campaign deadlines and quality benchmarks are met.

Client Servicing

Serve as the point of contact for key clients or escalated accounts.

Understand brand objectives and ensure campaigns align with client expectations.

Present campaign strategies, influencer recommendations, and performance reports.

Build and maintain strong client relationships to drive repeat business.

Cross-functional Collaboration

Work closely with the sales, planning, creative, and finance teams for smooth campaign flow.

Collaborate with the creator acquisition team to source relevant influencers when needed.

Align with the strategy team to ensure creative quality and campaign relevance.

Performance & Reporting

Analyze campaign performance and extract actionable insights.

Oversee reporting team to ensure timely and accurate delivery of post-campaign analysis.

Optimize campaign execution processes to increase efficiency and scale.

Skills Required

Client Servicing, influencer marketing, Performance Reporting, Campaign Management

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Influencer Marketing • Gurugram, Gurgaon / Gurugram, India