Sr. Digital Marketing Executive

o Deliver SEO audits with actionable recommendations o Analysis of onsite content – blogs, landing pages etc. o Inbound link profile analysis. o Optimising website content and generating landing pages. o Technical SEO – Crawl errors, data mark up, XML site maps and XML feeds o Onsite optimisation of meta tags on key pages. o Performing keyword, competitor and market analyses for clients and prospective clients. o Link building and killer content. Agreeing with the client and content marketing team each month what content is to be promoted. Each quarter you will co-ordinate killer content to be delivered against the keyword needs of the client website. o Well-presented monthly report to include recommendations for continued improvement against agreed objectives. o Co-ordinate user experience reviews with the Design team

• To manage a portfolio of existing accounts and understand what success looks like for each client.
• Actively managing and escalating any website issues to the account manager or head of digital marketing in a prompt and efficient manner.
• Managing, delivering and reporting on successful Google AdWords and Meta campaigns, managing budgets and creating successful advertising.
• Meeting with the Content Marketing Manager on a bi-weekly basis to review client performance and take action to improve as required.
• To find out which new content ideas are being done by other websites competitors which can be pitched to our clients.
• Ensure that the agency CRM system is used and is up to date at all times.