Senior Manager

We are hiring a Senior Marketing Manager for Dunkin for it’s beverage category`. The incumbent should be resilient, super curious to solve consumer / category problem and is passionate about learning and testing new things. The incumbent should enjoy the science of consumer behaviour, love numbers & analytics and is ambitious to grow fast with the business. On this orange journey, tonns of food love, fast pace of innovation and working with multistake holders will be added fun. We are looking for mavericks, who are self starters, ardent optimist at heart. They can challenge the status quo, stand tall and inspire people to move with speed. They take experimentation as a large canvas to learn, dream and execute. The role of marketing manager, will stretch the incumbent across the 6P’s of marketing : (i) Product Planning & Innovation (menu planning) (ii) Bringing Alive the Brand Proposition, (iii) Packaging & (iv)Pricing (v)Promo mix planning and landing the innovation at store (Place) to drive category growth and build brand love amongst Dunkin fans. The incumbent will be responsible for (i) Right product and comms brief (ii) GTM of innovation (iii) Hold the category P&L and be the custodian of Integrated brand comms mix, alsong with CMO of Dunkin.

Key Responsibilities

1. Innovation Project Management

• Lead high-stakes, cross-functional projects with NPD and Supply Chain teams to develop concepts for innovation.
• Run IPM and Stage Gate forums for new product development.
• Manage end-to-end commercialization of product launches.
• Demonstrate strong project management skills and the ability to influence cross-functional teams on project charters.

2. Menu Planning & Driving Excitement

3. Build Excitement : Brand Comms & Planning

4. Media Amplification & Social Media Content

5. Brand Audit & Competitive Analysis

Qualifications, Experience & Skills