Performance Marketing Lead

Location : Bandra, Mumbai, India

Job Summary :

As Senior Performance Marketing Specialist, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives awareness and engagement for our clients. You will be expected to leverage your healthcare and other relatable industry understanding to create digital marketing campaigns that resonate with our target audience and drive measurable results.

Key Responsibilities :

• Develop and implement a digital marketing strategy that aligns with business objectives, drives awareness, and increases engagement.
• Collaborate with cross-functional teams to create integrated marketing campaigns across multiple digital channels, including email, social media, SEO, SEM, display advertising, and mobile marketing.
• Utilize industry knowledge to develop messaging and content that resonates with healthcare professionals and patients.
• Manage and mentor a team of digital marketing specialists, ensuring that they are aligned with the company's goals and objectives.
• Monitor and analyze key performance metrics, making data-driven decisions to improve campaign performance.
• Stay up-to-date with industry trends and best practices, continuously improving the digital marketing strategy.

Qualifications :

If you are passionate about healthcare and digital marketing and want to lead a team of dedicated professionals in creating innovative campaigns that make a difference, we want to hear from you!