Performance Growth Lead (Meta Ads)

We've already proven we can scale brands in India , the hardest, most price-friction-heavy market there is.

If you can win here, you can dominate globally .

Now the move is simple :

Expand www.theunfilteredstartup.com beyond borders — US, UAE, SEA.

This is not a marketing hire.

This is a revenue co-architect seat.

What We're Building

www.xoticessentials.com → A daily-rituals brand built on behavioral design , not discounting.

We don't sell 'products.'

We sell identity, habit, emotion, and continuity.

www.theunfilteredstartup.com → A belief engine that converts education → trust → commerce → lifetime relationship.

Together :

Attention → Narrative → Desire → Purchase → Loyalty → Advocacy

This is a closed-loop growth ecosystem , not a campaign treadmill.

If this sentence made sense to you — stay.

If not — stop.

Your Role

You are the force that makes strangers feel like they were always meant to buy from us.

Your job is to :

• Architect demand creation systems — not just run ads.
• Build creative angles that hit identity-level truth , not gimmicks.
• Run 20–50 experiments / month without emotional attachment to any idea.
• Maintain and scale CAC → ROAS → LTV without letting margins collapse.
• Lead the shift from India-scale → International-scale acquisition.

We're talking :

Consumer psychology × Story architecture × Performance systems.

Not 'which interest should I target'

Who You Need to Be

If you want certainty, this is not your place.

If you want ownership, upside, and a real shot at wealth , this is the only place.

What You Get

If you're good , this role will make you :

Not comfortable.

Wealthy.

The Real Filter

If you need permission, reassurance, or safety — walk away.

If you see the opening here —

if you feel the timing —

if your instinct says this is the moment worth betting on —

Then you already know you're the one stepping into this.

The seat is open.

It won't stay open.

Skills Required

CAC