Market Insights Manager

Market Insights Manager

Based in Bengaluru, India

Role Overview

We are seeking a highly analytical and collaborative

Market Insights Manager

to drive actionable insights across the UK and Europe. In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies. You will also own the measurement of Netradyne’s brand perception in these markets and develop plans to address gaps and strengthen our positioning.

Key Responsibilities

Market & Industry Intelligence

Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets

Identify emerging trends, regulatory changes, and growth opportunities within target industries

Deliver regular market landscape reports to inform go-to-market and product strategies

Competitor Analysis

Track and analyze key competitors’ offerings, positioning, go-to-market strategies, and customer engagement

Provide actionable intelligence to help shape Netradyne’s differentiation and value proposition

Maintain a competitor intelligence repository for use by marketing, sales, and product teams

Persona & Buyer Insights

Develop and update detailed target persona profiles for enterprise buyers and influencers in the region

Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research

Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning

Brand Perception & Positioning

Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne’s reputation among target audiences

Analyze findings to identify strengths, weaknesses, and perception gaps

Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning

Stakeholder Collaboration

Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution

Present findings and recommendations to senior leadership and cross-functional teams

Support the creation of thought leadership and content marketing with data-driven insights

Required Qualifications

7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive / fleet sectors

Demonstrated expertise in market, industry, and competitor analysis for UK and / or European markets

Experience supporting enterprise marketing and / or ABM programs with actionable insights

Strong analytical skills with proficiency in new-age research tools, survey platforms, and data visualization

Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations

Fluency in English required; additional European languages a plus