Role title : AI Content Creator
Location : Sector 27, Gurugram — Strictly in-office (no hybrid / no remote)
Type : Full-time | Experienced (mid → senior)
Reports to : Head of Growth / Head of Content / Founder's Office
Role summary
We're hiring an AI-first Content Creator to build high-velocity, high-quality content for Divine Hindu. You'll combine creative writing, short-form video direction, and prompt engineering to produce reels, carousel posts, product pages, WhatsApp creatives, ad copy, and conversion-focused landing content — all optimized for SEO, paid / social performance, and brand voice. This is a hands-on role : you will create, iterate, measure, and scale content using AI tools and human craft.
Core responsibilities
- Lead end-to-end content production (concept → script → asset → edit → publish) for Instagram Reels, YouTube Shorts, carousels, Facebook / LinkedIn posts, WhatsApp blasts, and product pages.
- Use AI (ChatGPT, Gemini, Claude, image / video models) to generate high-quality drafts, then refine to brand voice. Own prompt engineering and prompt library.
- Write conversion-focused SEO product descriptions, A+ modules, and landing pages that rank and convert.
- Produce short-form video scripts and storyboards; hands-on editing or coordinate with video editor assets.
- Create ad copy & creative variants for paid campaigns with clear test hypotheses.
- Build and maintain content calendars, briefs, and templates (visual + copy).
- Measure content performance and iterate using engagement and conversion metrics; run A / B tests.
- Maintain brand voice guidelines and ensure cultural sensitivity for spiritual content.
- Mentor junior creatives / freelancers and manage production vendors when needed.
Must-have (non-negotiable)
Exceptional writing skills in English and Hinglish (copy that converts + storytelling).2–4 years hands-on experience creating social short-form content and product copy (reels, carousels, product pages).Practical experience using generative AI for content (prompt engineering; tuning outputs).Basic video production knowledge (shot lists, editing workflow, captions, hooks).Strong sense of SEO and e-commerce conversion copy (meta titles, bullet benefits, CTAs).Portfolio with live examples : 3 short-form videos, 3 carousel posts, and 2 product pages or A+ modules.Comfortable with metrics : CTR, engagement rate, CVR, ROAS, view-through rate basics.Nice-to-have
Experience in D2C, spiritual, wellness, or jewelry categories.Familiarity with Shopify, Klaviyo / WhatsApp marketing flows, and Facebook / Instagram ad creatives.Basic design skills (Canva / Figma) and image prompt experience (Midjourney / Stable Diffusion).Knowledge of Indian festivals, rituals, and Sanskrit / Hindi terminology (for culturally sensitive copy).Experience working with influencers / UGC production.Kindly share your resume at [HIDDEN TEXT]
Skills Required
Canva, Figma, Video Production, gemini , Seo