HR / Public Relations Manager

About Waytoogreen

Waytoogreen is a dynamic new startup launching a pioneering online Learning Management System (LMS) dedicated to environmental sustainability and microgreen education. Our mission is to empower individuals across India with the knowledge and skills needed to adopt sustainable practices, focusing on accessible green solutions and urban farming.

As a new venture, we have set an ambitious goal for our foundational year : to reach and educate 50,000 students. We aim to foster a new generation of environmentally conscious citizens through high-quality, multilingual (English, Hindi, and Tamil), and regionally relevant content.

With strategic operational hubs in Mumbai (Business & Front-end) and Chennai (Production & Back-end), we are building a scalable and impactful educational platform from the ground up. We are currently assembling our founding team of passionate innovators dedicated to this vision. Join Waytoogreen and be part of the movement to create a greener, healthier future.

Location : Mumbai

Reports To : CEO

Role Description

This dual role is centered on attracting, retaining, and developing top talent while simultaneously managing the public image and media relations of Waytoogreen. The HR / PR Manager will shape our company culture and enhance our brand visibility as we grow.

Key Responsibilities :

Develop and execute the recruitment strategy to build our core team.

Manage the entire employee lifecycle, including onboarding, performance reviews, and compliance with labor laws.

Develop and execute PR strategies to enhance brand reputation and visibility.

Manage media inquiries, press releases, and crisis communication protocols.

Foster a positive work environment and manage internal communications.

Qualifications

Education :

Master’s degree in Human Resources, Public Relations, Communications, or a related field.

Experience :

5+ years of experience in HR management with a strong background in PR and media relations.

Skills :

Thorough knowledge of Indian labor laws and HR best practices. Proven track record of developing successful recruitment and PR campaigns.

Attributes :

Exceptional communication, writing, and interpersonal skills. Ability to handle sensitive information discreetly and manage crisis situations effectively.