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3 Days Left! Brand Manager

Cholayil Private LimitedMumbai, Maharashtra, India

4 days ago

Job description

Job Title : Brand Manager – Innovation

Location : Thane, Mumbai

Department : Marketing

Number of Positions : 1

Qualification & Experience

Education : MBA / PGDM from a Tier 1 or Tier 2 Business School
Experience : 5–6 years of relevant experience in brand management and new product development (NPD) within the FMCG sector

Key Skills & Competencies

Strong understanding of consumer insights and behavior

Proven track record in New Product Development (NPD) — from ideation to execution

Expertise in creative strategy, brand storytelling, and communication development across ATL, BTL, and digital platforms

High level of project management and cross-functional leadership capability

Proficiency in data-driven marketing decisions, leveraging tools such as Nielsen and IMRB HHP

Excellent communication, presentation, and stakeholder management skills

Prior experience in competitive, high-penetration FMCG categories (e.g., soaps, oils, talc) preferred

Strong passion for innovation, experimentation, and trendspotting in consumer products

Key Responsibilities

Lead the innovation pipeline for the brand — identify and size new business opportunities aligned with consumer trends and brand strategy

Manage the end-to-end NPD lifecycle : concept creation, consumer validation, formulation, packaging design, pricing strategy, and launch execution

Develop and implement brand and communication strategies to drive awareness, consideration, and trial for new launches

Partner with research, creative, and media agencies to develop impactful campaigns

Collaborate with R&D, Packaging, Operations, and Finance teams to ensure flawless project execution

Drive creative and artwork development aligned with brand guidelines

Monitor brand performance metrics (RMS, HHP, brand health scores) and identify growth opportunities

Conduct post-launch evaluations to derive insights and build learnings for future innovation

Undertake regular market visits to stay updated on consumer trends, competition, and retail execution

Ideal Candidate Profile

A strategic yet hands-on marketer who thrives on bringing innovative ideas to life. Someone with strong analytical rigor, creative acumen, and execution excellence—capable of turning consumer insights into market-winning innovations.

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Brand Manager • Mumbai, Maharashtra, India

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