Manager, Marketing, Content & Social Media

Role Purpose

The Marketing Manager – Content & Social Media will be responsible for the strategic planning, creation, and execution of digital content and social media campaigns for Global Indian International School, Kuala Lumpur. The role will focus on enhancing the brand’s digital footprint, improving engagement metrics, and supporting the overall marketing and admissions objectives. This is a hands-on, individual contributor position requiring creativity, digital expertise, and cross-functional collaboration across teams in India and Malaysia.

Key Responsibilities

Content Strategy & Development

• Develop and execute an annual content calendar aligned with school marketing objectives and admissions cycles.
• Create high-quality content for web, blog, social media, and marketing collaterals.
• Generate engaging storytelling pieces on student success, school achievements, and community initiatives.
• Ensure content quality, tone, and consistency across platforms.

Social Media Management

Brand Communication & Collaboration

D. Performance Analytics & Reporting

Qualifications & Experience

Education :

Experience :

Technical & Functional Skills :

Behavioral Competencies :

Work Arrangement