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Media Strategist
beBeeStrategistMumbai, Maharashtra, India1 day ago
Job description1–3 years of experience in performance marketing, with a proven track record of success in managing budgets and driving results. Deep understanding of analytics and ability to read cohort performance, device breakdowns, placement metrics, and MMM-lite thinking. Strong communication skills and ability to partner with cross-functional teams. Impact-driven culture with a focus on data-informed decision making. Access to real ad accounts and learning opportunities to grow your skills. Opportunities for professional development and career advancement. Lead Quality : Show-up rate, MQL%, SQL%, Cost per Qualified Lead. Revenue Efficiency : MER / ROAS, CAC vs AOV / LTV. Execution Velocity : Creative tests / week, time-to-first-learning, % budget on winners.
Job Title : Media Strategist
We are seeking a seasoned media strategist to lead our paid acquisition efforts for webinar and workshop funnels, as well as lead generation campaigns. Your primary focus will be on delivering high-quality leads that engage and convert.
You will work closely with our cross-functional teams, including copywriting, design, funnel optimization, and data analysis. Key responsibilities include :
- Planning, launching, and optimizing campaigns across various platforms, including Meta Ads, Google Ads, and retargeting ecosystems.
- Developing and executing strategies to drive revenue growth and efficiency.
- Collaborating with stakeholders to identify business objectives and develop tailored solutions.
Requirements :
Benefits :
Key Performance Indicators (KPIs) :
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Media Strategist • Mumbai, Maharashtra, India
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