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Growth Marketer

Growth Marketer

ConfidentialGurugram, Gurgaon / Gurugram, India
5 days ago
Job description

Job Title : Growth marketing executive

  • Location : Gurgaon (Onsite)
  • Experience : 6months to 2 Years
  • Industry Type : edTech
  • Employment Type : Full Time, Permanent
  • Role Category : Marketing and Communication - Other
  • Salary : 3-4LPA

Role and Responsibilities

  • Plan, execute, and optimise WA, SMS and email marketing campaigns to generate leads
  • and improve customer engagement.

  • Conduct A / B testing on subject lines, content, send times, and designs to improve open
  • rates and CTR.

  • Perform bulk / mass mailing campaigns while ensuring proper segmentation and targeting.
  • Build, manage, and maintain subscriber lists while ensuring data accuracy and compliance
  • with email regulations (GDPR, CAN-SPAM).

  • Monitor and analyse campaign performance metrics (open rate, CTR, bounce rate,
  • conversions) and prepare reports with insights.

  • Collaborate with design, sales, and content teams to craft compelling email content.
  • Implement automation workflows (drip campaigns, nurture campaigns, re-engagement
  • campaigns).

  • Ensure deliverability best practices, avoiding spam filters and maintaining domain
  • reputation

  • Utilise email marketing tools / platforms (e.g., Mailchimp, SendGrid, HubSpot, Zoho
  • Campaigns, or similar).

    Must-Have Skills :

  • Strong experience with email marketing tools
  • Proven expertise in A / B testing and campaign optimisation.
  • Hands-on experience in bulk / mass mailing campaigns.
  • Knowledge of email deliverability, segmentation, and automation.
  • An analytical mindset with the ability to interpret data and provide actionable insights.
  • Strong attention to detail and excellent communication skills.
  • Good to Have :

  • Basic HTML / CSS knowledge for email template customisation.
  • Experience in edTech Industry
  • Familiarity with CRM systems (HubSpot, Zoho, Salesforce).
  • What We Offer :

  • Competitive salary & performance-based incentives.
  • Collaborative work culture with exposure to innovative digital marketing strategies.
  • Learning and growth opportunities with cross-functional teams.
  • Skills Required

    Css, Hubspot, Crm Systems, Html, mailchimp, Segmentation, Automation

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    Growth Marketer • Gurugram, Gurgaon / Gurugram, India

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