Job Title : Growth marketing executive
- Location : Gurgaon (Onsite)
- Experience : 6months to 2 Years
- Industry Type : edTech
- Employment Type : Full Time, Permanent
- Role Category : Marketing and Communication - Other
- Salary : 3-4LPA
Role and Responsibilities
Plan, execute, and optimise WA, SMS and email marketing campaigns to generate leadsand improve customer engagement.
Conduct A / B testing on subject lines, content, send times, and designs to improve openrates and CTR.
Perform bulk / mass mailing campaigns while ensuring proper segmentation and targeting.Build, manage, and maintain subscriber lists while ensuring data accuracy and compliancewith email regulations (GDPR, CAN-SPAM).
Monitor and analyse campaign performance metrics (open rate, CTR, bounce rate,conversions) and prepare reports with insights.
Collaborate with design, sales, and content teams to craft compelling email content.Implement automation workflows (drip campaigns, nurture campaigns, re-engagementcampaigns).
Ensure deliverability best practices, avoiding spam filters and maintaining domainreputation
Utilise email marketing tools / platforms (e.g., Mailchimp, SendGrid, HubSpot, ZohoCampaigns, or similar).
Must-Have Skills :
Strong experience with email marketing toolsProven expertise in A / B testing and campaign optimisation.Hands-on experience in bulk / mass mailing campaigns.Knowledge of email deliverability, segmentation, and automation.An analytical mindset with the ability to interpret data and provide actionable insights.Strong attention to detail and excellent communication skills.Good to Have :
Basic HTML / CSS knowledge for email template customisation.Experience in edTech IndustryFamiliarity with CRM systems (HubSpot, Zoho, Salesforce).What We Offer :
Competitive salary & performance-based incentives.Collaborative work culture with exposure to innovative digital marketing strategies.Learning and growth opportunities with cross-functional teams.Skills Required
Css, Hubspot, Crm Systems, Html, mailchimp, Segmentation, Automation