CRM & Marketing Database Executive

Job Title : CRM & Marketing Database Executive

Location : Mumbai, Santacruz (East) (Office-based)

Reports To : Business Development Team

Salary Range - up to 35,000 per month

Employment Type : Full-time

Role Overview

We are looking for a CRM & Marketing Database Executive to manage, organize, and maintain our centralized customer and marketing database. The role involves ensuring accuracy of customer / product data, enabling targeted campaigns, and supporting sales and business development teams with reports, insights, and analytics.

Key Responsibilities

• Consolidate and clean customer, industry, and product data into a master database.
• Maintain up-to-date records of ~2,500 customers across 25 industries and 100+ products.
• Standardize formats for customer contacts, industries, and product categories.
• Assign and update industry / product tags for targeted marketing activities.
• Coordinate with sales / business development teams to update customer information after calls, visits, and campaigns.
• Collect and input new leads from exhibitions, referrals, and campaigns.
• Generate weekly / monthly reports on customer engagement, coverage gaps, and campaign performance.
• Provide filtered lists for targeted marketing and highlight cross-selling opportunities.
• Manage database tools (Excel, Google Sheets, CRM) and ensure data validation for accuracy.
• Support CRM migration and integration projects when implemented.

Qualifications & Skills

Salary & Benefits