Senior Product Marketing Manager

We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue growth, and long-term brand positioning.

1. Go-To-Market (GTM) Strategy

Design and execute the GTM roadmap for our educational hardware product(s)

Define target segments (schools, government bodies, coaching centres, B2C, etc.)

Craft pricing, positioning, channel, and promotion strategies

Build AOP and plan levers for achievement

2. Product Launch

Lead end-to-end product launch strategy, including timelines, pilot programs, and regional rollouts

Build early traction through targeted partnerships and early adopters

3. Team Building

Recruit, train, and lead a cross-functional team including sales, channel managers, and marketing

Set clear KPIs, build incentive plans, and foster a high-performance culture

Enable team members with tools, processes, and knowledge to succeed in the field

4. Sales & Business Development

Drive direct and channel sales for schools, distributors, and institutional buyers

Develop and manage sales pipeline, forecast revenue, and close strategic deals

Establish partnerships with schools, NGOs, and government organizations

Track and report on performance, customer feedback, and market trends

Key Requirements :

4+ years in sales, business development, or GTM roles in education, hardware, or FMCG sectors

Proven experience in launching tech / hardware products in the Indian market

Strong network across schools, education boards, and institutional buyers

Entrepreneurial mindset with ability to operate in fast-paced environments

Excellent leadership, communication, and negotiation skills