performance marketing executive

Salary - Upto 30K

Experience - 1year

Location - Gurgaon

We are looking for a data-driven and creative Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate should have hands-on experience in managing campaigns, analyzing performance metrics, and driving ROI-focused marketing initiatives.

Key Responsibilities :

• Plan and execute performance marketing campaigns across Google Ads, Meta (Facebook / Instagram), YouTube, and other paid channels.
• Manage budget allocation, track spending, and ensure optimal ROI and CPA targets.
• Conduct keyword research, audience segmentation, and ad copy testing to improve campaign efficiency.
• Monitor daily performance and generate detailed reports and dashboards.
• Optimize campaigns for CTR, conversions, and cost efficiency.
• Work closely with the design and content teams to create effective ad creatives and landing pages.
• Conduct A / B testing to identify winning ad strategies.
• Stay updated with industry trends, algorithms, and new advertising tools.
• Support in retargeting, lead generation, and funnel optimization strategies.
• Track and analyze user behavior, website traffic, and conversion data through Google Analytics and other tools.

Requirements :

Skills Required

Excel Reporting, Google Ads, Google Analytics