Job Description :
This role will drive global Product Marketing strategies and positioning for process simulation, and process optimization software products. This role will contribute significantly to the long-term strategy and product roadmap.
Key Responsibilities :
- Lead Product Marketing for Process Simulation, and Optimization Software Products
- Understand the Market & Investigate Options, Including Industry Trends, Segmentation, Targeting, and Positioning.
- Be 100% Customer-Centric Understand the Industrial Buyer Persona(s) and Their Journey for Your Assigned Product Line; Drive Customer Feedback to Product Roadmap Owners.
- Create and Manage Assigned Product Lines Value Propositions Plus Individual Product Value Props
- Work with Key Stakeholders in Product Management Function, to Support Growth Strategy for Your Assigned Product Line.
- Work with Sales Leadership and Consulting to Ensure Growth of The Pipeline and Sales Enablement.
- Lead Development of The Product Marketing Strategy and Ensure the Customer Marketing Function Executes the Marketing Plans on Themes and Verticals that Support Your Assigned Product Line.
- Own and Coordinate the Market Launch of Products, Following the Z21 Approach to Grow Demand and Results Quickly - Heavily Aligning and Collaborating with Product Management, Customer Marketing, and Sales.
- Drive Customer Advisory Board (cab) Activities and Content.
- Support Analyst Relations with Strategy Function & Provide Materials as Needed; Work Closely with Customer Marketing to Support Promotional Activities of Awards.
(ref : iimjobs.com)