Digital Marketing Executive

Key Responsibilities :

Coordinate and execute digital marketing campaigns across channels including email, social media, paid search, display, and web.

Collaborate with cross-functional teams (creative, product, IT, analytics) to ensure smooth campaign rollout and alignment with marketing objectives.

Campaign set-up and testing in tools such as Google Ads, Meta Business Manager, LinkedIn Ads, email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud), and CMS platforms.

Track campaign execution metrics (delivery rate, turnaround time, error rate, etc.) and provide reports to stakeholders.

Assist in budget tracking, invoice management, and vendor coordination related to digital campaign execution.

Requirements :

Bachelor’s degree in Marketing, Communications, Business, or a related field.

2 - 3 years of hands-on experience in executing email, SMS, WhatsApp, and LinkedIn campaigns.

Proficient in at least two of the following tools / platforms : Mailchimp, HubSpot, Twilio, Gupshup, Salesforce Marketing Cloud, LinkedIn Campaign Manager.

Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Detail-oriented with excellent QA skills and a proactive problem-solving mindset.

Working knowledge of HTML for email formatting and UTM tagging is a plus.

Familiarity with privacy and consent requirements (e.g., GDPR, TCPA, WhatsApp Business Policy).