General Manager

Job Post : General Manager - WTF Amplify

Witness The Fitness Pvt Ltd is hiring a General Manager to lead and scale our media and brand partnerships vertical - WTF Amplify .

About WTF

Witness The Fitness (WTF) operates 50+ technology-enabled gyms across North India, serving 25,000+ active members. Our gyms are powered by proprietary AI systems (WTF OS) that manage operations, member engagement, and revenue optimization.

About WTF Amplify

WTF Amplify is our marketing and media partnerships division that :

Manages brand collaborations and sponsorships across our gym network

Executes marketing campaigns for fitness and wellness brands

Creates content and manages influencer partnerships

Organizes events and community activations

Handles performance marketing for external clients

Employment Type : Full-time

Key Responsibilities

Business Growth & Revenue

Lead the scaling of Amplify to ₹1 Cr / month revenue

Develop and execute growth strategy across all revenue streams

Acquire and manage brand partnership clients and retainer accounts

Build and optimize pricing models and service packages

Own P&L responsibility for the vertical with margin accountability

Team Leadership

Build and lead a team of 10-15 professionals across sales, creative, account management, and events

Set clear KPIs, performance metrics, and incentive structures

Establish processes for client servicing, content production, and campaign execution

Foster a high-performance culture aligned with company values

Client Management

Develop relationships with CMOs and brand heads in the fitness / wellness ecosystem

Lead pitch development and contract negotiations for key accounts

Ensure excellent client servicing and retention

Identify new partnership opportunities and revenue streams

Operations & Strategy

Design operational processes and SOPs for scalable delivery

Integrate Amplify activities with other WTF verticals (Gyms, Academy, Everyday, Reboot)

Leverage WTF's gym network and member base for unique value propositions

Report on performance, forecasts, and strategic initiatives to leadership

Required Qualifications

Experience :

8-12 years in marketing, advertising, media sales, or brand partnerships

Minimum 3-5 years in leadership roles managing teams of 8+ people

Proven track record of revenue generation and P&L management (₹10+ Cr)

Experience in client-facing roles with demonstrated ability to close deals

Skills & Expertise :

Strong understanding of brand marketing, media sales, or advertising agency operations

Experience in the fitness, wellness, health, or lifestyle sectors (preferred)

Excellent communication and presentation skills

Strategic thinking combined with hands-on execution capability

Proficiency with data analytics and performance metrics

Education :

MBA or equivalent from recognized institution (preferred)

Degree in Marketing, Business, Communications, or related field

What We Offer

Compensation :

Competitive salary package based on experience

Performance-based incentives tied to revenue achievement

ESOP participation

Growth Opportunity :

Full P&L ownership of a high-potential business vertical

Direct reporting to CEO with significant autonomy

Opportunity to build and lead a growing team

Exposure to multi-vertical business operations and AI-driven systems

Work Environment :

Fast-paced, data-driven organization

Access to established infrastructure (50+ gyms, 25K+ member base)

Collaborative work with tech, operations, and other business teams

Professional development and learning opportunities

Ideal Candidate Profile

You would be an excellent fit if you :

Have successfully scaled marketing / media businesses or verticals

Enjoy building teams and developing talent

Are comfortable with targets and performance accountability

Can balance strategic planning with day-to-day execution

Thrive in entrepreneurial, fast-moving environments

Have strong networks in the brand / agency ecosystem

Application Process

To apply, please send :

Updated CV / resume

Brief cover letter outlining :

Your relevant experience in revenue-generating roles

Specific examples of business growth you've driven

Why you're interested in this opportunity

Email : careers@wtfgyms.com

Subject Line : Application - Head of Marketing & Partnerships

Selection Process :

Initial screening and discovery call

Detailed interview with case discussion

Meeting with senior leadership team

Final discussion and offer

Timeline : We are interviewing on a rolling basis. Early applications are encouraged.

About Our Work Culture

WTF operates with :

Data-driven decision making - All initiatives are tracked and measured

Ownership mindset - Team members take full responsibility for their domains

Execution excellence - We value speed, quality, and results

Technology leverage - AI and automation are integral to our operations

Company Information

Witness The Fitness Pvt Ltd

Registered Office : Noida, Uttar Pradesh

Website : wtfgyms.com

Industry : Fitness & Wellness Technology

For queries, contact : careers@wtfgyms.com