Multimedia Content Lead

About Rapido

We are India’s largest bike-taxi platform, steadily venturing into Delivery, Auto, Cab, Rental and more. Currently present in over 100 cities, we are growing close to 500% year-on-year with steady funding. We have changed the concept of intra-city travel and made last-mile connectivity affordable to all. Along with being the #1 choice of 10 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. As an employer, we provide a lot of ownership to our team members providing multiple avenues for them to grow within the company. You will only grow with us with the right balance of ambition, fun, and transparent work culture!

Opportunities don't happen, you create them!

Responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing, city and design teams to plan and develop content.
• Create and publish engaging content
• Edit, proofread and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and users engagement metrics.
• Develop an editorial calendar and ensure content team is on board..
• Ensure compliance with law (e.G. copyright and data protection).
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

Requirements