Abbott - Key Account Manager

Job Title : Key Accounts Manager

Department : Sales & Marketing

Reports To : Regional Sales Manager / Business Head

Job Purpose :

As a Key Accounts Manager, you will be responsible for driving the development, execution, and performance of sales strategies within the assigned market. You will oversee both primary and secondary sales, ensure consistent brand presence, and manage the distributor network to achieve business objectives.

You will play a critical role in aligning field operations with the division's financial and ethical goals while implementing the business strategy effectively. This position offers decision-making authority over customer management, distributor appointments, credit approvals, and strategic resource allocation.

Key Responsibilities :

1. Area Business Planning :

• Develop and implement monthly and quarterly business plans.
• Drive trade activation initiatives and overall sales growth.
• Plan and execute demand generation and fulfillment activities.
• Monitor sales performance, identify gaps, and take corrective actions.
• Conduct prescription audits for Abbott and competitor brands.
• Maintain and regularly update customer databases (doctors and chemists) as per therapy / product requirements.
• Identify potential markets / towns and appoint suitable distributors and trade partners in line with business philosophy.

2. Business Generation & Development :

3. Brand Management & Visibility :

4. Distributor & Channel Management :

5. Compliance & Reporting :

Qualifications & Skills :

(ref : iimjobs.com)