Performance and Lead Gen Specialist

Performance Marketing & Lead Generation Specialist

Experience Required : Minimum 2+ years

Compensation : Competitive (based on experience)

Location : Ahmedabad, India ( On-site )

Industry : Healthcare, Pharma, MedTech, Cosmetics (Mayflower Group)

Employment Type : Full-time

About Mayflower

Mayflower Group is expanding its digital footprint across multiple verticals— healthcare, pharma, medtech, and cosmetics . We are looking for a Performance Marketing & Lead Generation Specialist who can craft and execute ROI-driven paid media strategies to generate high-quality leads and drive business growth for multiple brands under our umbrella.

This role is ideal for someone who thrives in a fast-paced, multi-brand environment and knows how to blend analytics, creativity, and strategy to deliver measurable results.

Key Responsibilities

Performance Marketing & Paid Media Management

Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads (Facebook / Instagram), LinkedIn Ads , and e-commerce platforms.

Drive lead generation campaigns focused on high-intent audiences across different verticals (healthcare services, pharma products, medtech devices, cosmetic solutions).

Implement full-funnel strategies , including retargeting and remarketing, to maximize conversions.

Lead Quality & Conversion Optimization

Build and optimize landing pages and lead funnels for maximum conversions.

Conduct A / B tests for ad creatives, copy, and CTAs to improve click-through and conversion rates.

Ensure lead quality tracking and nurturing through CRM integrations and feedback loops.

Set up Whatsapp, Meta and other marketing lead nurturing automations in association with the CRM tools to ensure the captured leads are converted.

Analytics, Insights & Reporting

Monitor key metrics (CPL, CPA, ROAS, CTR) and adjust campaigns for performance improvement.

Create weekly and monthly reports with actionable insights for the leadership team.

Use tools like Google Analytics, Ads Manager, Tag Manager, and Data Studio for performance analysis.

Budget Management

Manage and optimize campaign budgets to achieve maximum ROI across channels and brands.

Forecast lead volumes and recommend budget allocations for different business units.

Collaboration & Creative Direction

Work closely with the design and content teams to produce high-performing ad creatives and copies.

Collaborate with brand managers for campaign alignment with business goals.

Required Skills & Experience

Experience : Minimum 2 years in performance marketing & lead generation , preferably in multi-brand or agency environments.

Expertise in Platforms : Google Ads, Facebook / Instagram Ads, LinkedIn Ads, n8n, Zoho CRM, GPT, hey gen, etc. (additional platforms a plus)

Strong Knowledge : Conversion rate optimization, funnel building, remarketing, A / B testing.

Analytical Tools : Google Analytics, Tag Manager, Data Studio, CRM systems, Pixel

Budget Handling : Proven ability to manage significant ad spends effectively.

Creative Sense : Ability to suggest and guide ad creatives for better engagement and conversions.

What We Offer

Competitive salary and growth opportunities within Mayflower Group

Exposure to multi-brand marketing strategies across healthcare, pharma, medtech, and cosmetic sectors

A fast-paced, innovation-driven work culture

On-site role in Ahmedabad with opportunities for collaboration and learning

Compensation Range : 4-9 LPA. (depending on experience and profile)

How to Apply

Send your resume + portfolio / case studies of successful campaigns to

with the subject line : Job Application – Performance Marketing & Lead Generation Specialist