Marketing Manager

Company Brief

Planys is a deep tech start-up revolutionizing infrastructure integrity and risk assessment. Planys specializes in smart underwater inspection solutions and sophisticated digital analytics and reporting of NDT data. Planys envisions to steer a new course in the maintenance and inspection industry with its disruptive innovations in the field of marine robotics, novel underwater NDT methods and AI enabled post-inspection analytical digital reporting dashboard. Planys helps asset owners / operators in taking data-driven decisions for effective maintenance and repair of their critical assets. (Website : www.planystech.com)

Roles & Responsibilities :

Develop and oversee marketing strategies aligned with business goals.

Plan and execute marketing campaigns across digital, print, and social media platforms.

Conduct market research to identify new opportunities, target audiences, and competitive trends

Manage brand positioning, messaging, and corporate identity consistency

Collaborate with the sales and product teams to align marketing initiatives with business objectives

Monitor and analyze campaign performance metrics; prepare reports and recommendations

Oversee content creation, promotional materials, and advertising efforts

Manage budgets and ensure effective allocation of marketing resources

Coordinate with external agencies, vendors, and media partners

Organize events, trade shows, and promotional activities

Will be required to travel international, as per business required.