Galytix Analytics - Lead - Marketing

Business Overview :

Galytix (GX) is delivering on the promise of AI.

GX has built specialised knowledge AI assistants for the banking and insurance industry. Our assistants are fed by sector-specific data and knowledge and easily adaptable through ontology layers to reflect institution-specific rules.

GX ai assistants are designed for Individual Investors, Credit and Claims professionals. Our assistants are being used right now in global financial institutions. Proven, trusted, non-hallucinating, our assistants are empowering financial professionals and delivering 10x improvements by supporting them in their day-to-day tasks.

Detailed Role Description :

The Lead Marketing (India) will be responsible for developing, executing, and overseeing all marketing initiatives to promote Galytix's brand and offerings. You will collaborate with cross-functional departments, and ensure alignment with the company's strategic goals. This role requires a blend of creativity, leadership, and data-driven decision-making to drive results across all channels.

• Strategic Leadership : Develop and execute integrated marketing strategies that drive brand awareness.
• Content Strategy : Lead the development and implementation of a content marketing strategy that includes blogs, videos, posts, and other formats designed to attract and engage our target audience.
• Social Media Management : Oversee and optimize the company's social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), creating engaging content and leveraging social channels to drive brand awareness and customer engagement.
• Campaign Management : Lead and manage marketing campaigns (content, social media, PPC, SEO, etc.)
• Collaboration : Partner with product, and design teams to ensure marketing strategies are aligned with business objectives and customer needs.
• Analytics & Reporting : Track, analyse, and report on the performance of marketing campaigns and initiatives, utilizing data to optimize strategies.
• Brand Development : Ensure consistency of the company's brand voice and messaging across all platforms and communication channels.
• Budget Management : Oversee the marketing budget, ensuring funds are allocated efficiently and effectively across marketing activities.
• Market Research : Monitor industry trends, competitive landscape, and customer insights to inform strategic decision-making.
• Digital Marketing Expertise : Leverage digital tools and platforms to enhance online presence and drive engagement.
• Event Marketing : Plan and execute marketing events, webinars, and other outreach Bachelor's degree in Marketing, Business, or related field (Master's degree a plus).
• Minimum of 6 years of experience in marketing in Tech / SAAS / Product firms.
• Strong leadership and team management skills, with the ability to inspire and motivate others.
• Expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Exceptional communication, presentation, and interpersonal skills.
• Strong analytical skills and experience using marketing analytics tools.
• Ability to thrive in a fast-paced, dynamic environment.
• Creative thinking with a strategic mindset.

Why do you not want to miss this career opportunity?

(ref : iimjobs.com)