Creative Strategist

About CreatorFlux & The Role :

CreatorFlux Media is the exclusive Digital talent arm of Zee, focused on end to end influencer solutions encompassing talent management, influencer marketing, creative solutions & creator-led content IP development. This pioneering initiative is set to redefine how creators - particularly those from non-metro regions - gain visibility, voice, and value on the national and global stage.

This is more than an influencer play - it’s a cultural movement. By placing creators from Tier-2, Tier-3, and rural India at the heart of mainstream entertainment, CreatorFlux is building the rails for the next wave of digital storytelling and creator entrepreneurship.

As the Creative Head, you will play a pivotal role in client conversion, shaping the content and creative direction of our influencer & brand engagements. This role requires an agile and deeply culturally aware creative strategist with strong knowledge of new-age content formats, platform algorithms, and consumer behavior across digital and social media. You will lead the ideation and development of cutting-edge campaign narratives, formats, and visual storytelling that drive brand impact and business growth.

Key Responsibilities :

Creative Campaign Development

• Conceptualize pathbreaking, platform-native ideas for influencer marketing campaigns across categories and platforms.
• Translate brand briefs into thumb-stopping, share-worthy content formats aligned with audience preferences and trends.

Client Engagement & Brand Pitches

Content & Format Innovation

Collaboration & Production Oversight

Creative Intelligence & Insights

Desired Skills and Experience :