Senior Analyst - Account Based Marketing

Elevate Your Impact Through

Evalueserve is a global leader in delivering innovative and sustainable solutions to a diverse range of clients, including over 30% of Fortune 500 companies. With a presence in more than 45 countries across five continents, we excel in leveraging state-of-the-art technology, artificial intelligence, and unparalleled subject matter expertise to elevate our clients' business impact and strategic decision-making. Our team of over 4,500 talented professionals operates in countries such as India, China, Chile, Romania, the US, and Canada. Our global network also extends to emerging markets like Colombia, the Middle East, and the rest of Asia-Pacific. Recognized by Great Place to Work ® in India, Chile, Romania, the US, and the UK in 2022, we offer a dynamic, growth-oriented, and meritocracy-based culture that prioritizes continuous learning and skill development, work-life balance, and equal opportunity for all.

About Insights & Advisory (I&A)

Our Insights and Advisory team play a crucial role in providing strategic guidance and data driven insights to organizations. By analyzing market trends, consumer behavior, and business data, our team helps decision-makers make informed choices that can positively impact their organization's performance and bottom line. We work across diverse industries and sectors like Technology, Industrials, Energy, Chemicals, Life Sciences and Logistics, including market research, strategy, sales and marketing, R&D, and more.

What you will be doing at

• Develop and implement ABM strategies aligned with overall business objectives to engage high-value accounts.
• Identify and prioritize key accounts through data-driven analysis and segmentation.
• Develop and execute customer engagement programs to drive lead generation and enhance account engagement.
• Create personalized messaging and content to optimize the customer journey across all touchpoints.
• Collaborate closely with sales, customer support, and other relevant teams to ensure a cohesive customer engagement approach.
• Analyze customer interactions and campaign performance, using insights to optimize future initiatives
• Design and execute Go-to-Market (GTM) strategies in collaboration with sales teams to create account(1)specific marketing plans.
• Partner with Business Segment Heads and Account Managers across geographies to define and refine account-centric strategies through dashboards and highlighting interesting story to the stakeholder
• Collaborate with subject matter experts, solution teams, and product marketing to develop whitepapers, points of view (PoVs), case studies, videos, solution collateral, and internal communications.
• Oversee and manage third-party agencies for the creation of high-quality marketing collateral.
• Design and execute comprehensive multichannel marketing campaigns, leveraging email marketing, social media, webinars, and events to engage target accounts.
• Utilize data analytics and segmentation techniques to gain insights and improve the effectiveness of marketing campaigns.

What we’re

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Disclaimer : The following job description serves as an informative reference for the tasks you may be required to perform. However, it does not constitute an integral component of your employment agreement and is subject to periodic modifications to align with evolving circumstances.

Please Note : We appreciate the accuracy and authenticity of the information you provide, as it plays a key role in your candidacy. As part of the Background Verification Process, we verify your employment, education, and personal details. Please ensure all information is factual and submitted on time. For any assistance, your TA SPOC is available to support you .