Job Title
Area Sales Executive – GT1
Location : Hubli, Karnataka
Reports to : Area Sales Manager / Regional Sales Head
Key Objectives
- Achieve GT1 sales targets in the assigned territory
- Expand market share through channel & trade development
- Maintain and grow existing customer relationships
Key Responsibilities
Sales & Target AchievementMeet or exceed monthly, quarterly, annual sales targets for GT1 (general trade)Monitor sales numbers and take corrective action when targets are not being met.Prepare sales forecasts, and sales plans for assigned area.Channel & Distributor ManagementIdentify, onboard, and manage distributors / sub-distributors within the territory.Ensure proper service levels from distributors (stock availability, timely delivery, order accuracy).Maintain strong relationships with trade customers (kiranas, general stores, etc.).Customer Coverage & Market PenetrationDevelop beat plans / route plans to ensure good coverage of outlets.Identify new outlets & potential trade points and open them.Conduct regular visits to outlets and distributors, ensuring product visibility, merchandising, displays, and planogram compliance.Trade Promotions & VisibilityExecute trade / dealer promotions, schemes, offers as per company policy.Ensure in-store visibility through merchandising, signage, POS materials, etc.Keep eye on competitor activities (product launches, offers, pricing) and report.Reporting & MISMaintain daily / weekly / monthly reports for sales, visits, orders, collections, competitor data, etc.Use CRM / sales tools to update leads, opportunities, customer feedback, etc.Customer Service & FeedbackHandle customer complaints / issues in the trade channel promptly.Ensure stock fulfillment and follow-up delivery & payment collection.Team / Stakeholder CoordinationCoordinate with marketing, supply chain, finance for smooth operations.Work closely with the area sales manager for strategy, feedback, market insights.