No longer accepting applications
){kind=logo}
▷ 3 Days Left : Lead - BTL Activation
Novel Jewels (Aditya Birla Group)Mumbai, Maharashtra, India17 hours ago
Job descriptionBuild and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness. Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc. Develop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence. Define execution protocols, quality benchmarks, and compliance guidelines for store teams. Allocate and manage BTL budgets across regions and clusters based on business priorities. Monitor campaign performance, analyze ROI, and present impact reports to leadership. Implement digital systems for real-time tracking of BTL activities and visibility across stakeholders. Ensure data-driven decision-making through dashboards and analytics. Build and manage a robust pool of BTL execution agencies, exhibition partners, and data providers. Negotiate contracts, ensure service quality, and foster long-term partnerships. Oversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output. Provide strategic and operational support to regional and store-level teams for flawless execution. Establish quality control mechanisms for BTL activities while allowing flexibility for local customization. Conduct periodic audits and feedback loops to ensure continuous improvement. 10+ years of experience in BTL marketing, retail activation, or experiential marketing. Proven leadership in managing multi-location campaigns and vendor ecosystems. Strong strategic thinking, budgeting, and analytical skills. Excellent communication, stakeholder management, and team leadership abilities. Familiarity with digital tracking tools and CRM systems.
Key Responsibilities :
1. Strategic Planning & Framework Development
- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.
- Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.
2. Innovation & Ideation Leadership
3. SOP Creation & Governance
4. Budgeting & ROI Management
5. Digital Tracking & Reporting
6. Vendor & Partner Ecosystem Management
7. Execution Oversight & Support
8. Quality Control & Compliance
Qualifications & Skills :
Create a job alert for this search
Left Lead Activation • Mumbai, Maharashtra, India
Related jobs
![▷ [01 / 11 / 2025] Lead - BTL Activation](https://cdn-logos.talent.com/v1/logo/image?feedcode=jobtraffic-in&company_name=Novel%20Jewels%20(Aditya%20Birla%20Group))
)
BDA, BDM | 100% Remote | ₹4–6 LPA.Apply only if you’re serious about sales and confident you can qualify through OJT.Clear growth path : ₹15K to ₹1L / month potential within a year based on performanc...Show moreLast updated: 17 days ago
- Promoted
SCM - Order Fulfillment
Aditya Birla GroupWorli, Maharashtra, India Birla Cosmetics Private Limited.Worli, Mumbai (5 Days – Work from Office).Job Description : SCM - Order Fulfillment.This Role is for Supply Chain Management, where we are looking for candidates with...Show moreLast updated: 14 days ago
- Promoted
Client Servicing Executive
Bottomline Media Pvt LtdBandra, Maharashtra, India Bottomline Media Pvt Ltd is a Global Integrated Marketing Media Company located in Bandra.Looking for an experienced executive with 2-3 years of experience.
This is a full-time on-site role as a Cl...Show moreLast updated: 16 days ago
- Promoted
Trade operations - Bill Booking and LC Handling
MizuhoThane, IN Mizuho Global Services India Pvt.Mizuho Global Services Pvt Ltd (MGS) is a subsidiary company of Mizuho Bank, Ltd, which is one of the largest banks or so called ‘Mega Banks’ of Japan.MGS was estab...Show moreLast updated: 17 days ago
- Promoted
Business Development Lead
Thalamus AIKalyan-Dombivli, IN Location : Remote (India-based candidates working US hours).Thalamus AI is a prompt-based, multi-agent platform built for enterprises to streamline response management for RFPs, bids, questionnaires...Show moreLast updated: 30+ days ago
- Promoted
Manager - Learning & Development
PharmaACEThane, IN PharmaACE is a growing Global Healthcare Consulting Firm, headquartered in Princeton, New Jersey.Our expert teams of Business Analysts, based across the US, Canada, Europe, and India provide Analyt...Show moreLast updated: 17 days ago
- Promoted
Training and Development Lead
Livlong 365Thane, Maharashtra, India Job Title : Lead – Learning & Development.You will be responsible for ensuring that employees, agents, and channel partner teams are well-equipped with the latest knowledge and skills.Your expertise...Show moreLast updated: 16 days ago
- Promoted
Business Development Manager – Cross-Border eCommerce
DMSMatrixThane, Maharashtra, India Location : Thane, Mumbai (Work from Office).Commerce seller onboarding, marketplace operations, or sales at an agency / marketplace.
Commerce, Export, SaaS, Logistics.DMSMatrix is a fast-growing cross-...Show moreLast updated: 16 days ago
- Promoted
- New!
▷ [01 / 11 / 2025] Lead - BTL Activation
Novel Jewels (Aditya Birla Group)Mumbai, Maharashtra, India Strategic Planning & Framework Development.Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalabl...Show moreLast updated: 2 hours ago
- Promoted
Customer Service Team Lead
Hector & Streak Consulting Private LimitedThane, Maharashtra, India Team Lead - Customer Service in.Chemical / Pharma / API Intermediates manufacturing industry.Candidates preferred from above industry only.
Customer Service (CS) Team Lead.CS India strategy into ope...Show moreLast updated: 16 days ago
- Promoted
Research And Development Associate
MASH MakesKhopoli, Maharashtra, India Khopoli based or Vashi, Mumbai (Regular travel to Khopoli; occasional travel to Udupi).Write one line for each responsibility in a 1 page document, And make a ppt about MASH and send it to.MASH Mak...Show moreLast updated: 30+ days ago
- Promoted
BD-Lead
The Leaders HiveMumbai, Maharashtra, India Job Description Role Overview We are seeking a proactive and results-driven Business Development Lead - IPO Advisory to join our team.
This role is pivotal in driving our mission to guide SMEs and...Show moreLast updated: 4 days ago
- Promoted
Global Lead for Microsoft Partner
ALIANDOKalyan-Dombivli, IN Job Title : Global Lead for Microsoft Partner.ALIANDO is an award-winning Azure Expert Managed Service solutions company focused on selling and deploying Microsoft technologies for U.For over 20 yea...Show moreLast updated: 17 days ago
- Promoted
Team Leader - RCM
Credence Global SolutionsThane, IN Credence Global Solutions is a diversified technology-driven financial transformation company with deep expertise and focus on Receivables Management, Health-care RCM, Technology Platforms and Cont...Show moreLast updated: 6 days ago
- Promoted
Lead - BTL Activation
Novel Jewels (Aditya Birla Group)Mumbai, Maharashtra, India Strategic Planning & Framework Development.Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalabl...Show moreLast updated: 26 days ago
- Promoted
BDT | BDA, Sr. BDA, BDM | 100% Remote | ₹4–6 LPA
EnrolVia | The Bridge From Learning To EarningKalyan-Dombivli, INRemote
- Promoted
Senior Brand Manager - LOVETC
Aditya Birla GroupWorli, Maharashtra, India Birla Cosmetics Private Limited.Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands : .
Crafted by world class perfumers, Contraband’s sce...Show moreLast updated: 15 days ago
- Promoted
Lead - Lender Alliance & Monetization
Flexmoney Technologies Pvt LtdMumbai, Maharashtra, India Job Title : Lead - Lender Alliance & Monetization Company : Flexmoney Technologies Pvt.Ltd Location : Mumbai (WFO) About Flexmoney : Flexmoney’s mission is to “Re-imagine Consumer Credit” for the m...Show moreLast updated: 27 days ago
- Promoted
Head - Oils & Fats Catalysts (OFC) Production
EvonikKalyan Dombivli, Maharashtra, India Job Title : Head - Oils & Fats Catalysts (OFC) Production.Entity : Evonik Catalysts India Pvt.Reporting to : Head of Operations.
The Head - Oils & Fats Catalysts (OFC) Production will oversee the pr...Show moreLast updated: 14 days ago