Location : Mumbai (MH)-On-Site
We're the world's only publicly listed sleepwear brand—but that's just where the story begins. Where conventional fashion leaves off at 8 PM, we pick up—and dress you until 8 AM. With over 30 years of shaping fashion and comfort across India, SWEET DREAMS is now entering its most exciting chapter yet.
We don't design for runways.
We design for bedrooms, balconies, slow mornings, and self-care Sundays.
If you live for brand storytelling, dream up events that actually get talked about, and love building buzz through influencers, creators, and IRL experiences — this role was made for you.
We&aposre not looking for a behind-the-scenes planner. We want a do-it-all, boots-on-ground, buzz-generating brand builder who can turn a store launch into a moment, a coupon drop into a citywide hook, and a Pyjama Party into the talk of the town.
You'll work directly with the founders and creative team to shape the offline and content presence of India's most exciting sleepwear brand!
Skills- What You'll Do
1. Events & Experiential Marketing
- Lead store launches, retail pop-ups, society-level activations, and signature events like Pyjama Parties
- Plan and execute immersive, high-impact brand experiences that feel more like cultural moments than standard events
- Own end-to-end production — from vendor sourcing (food, décor, AV) and budgeting to influencer invites, guest experience, and event-day execution
- Build community-led engagement across residential societies, retail hubs, clubs, and micro-communities
- Arrange content capture (photos, videos, BTS) from each event for digital amplification and PR
2. Hyperlocal Marketing & Retail Collaborations
Partner with retail stores (EBOs), fashion brands, and lifestyle categories for hyperlocal co-marketing initiativesEngage with local communities to distribute exclusive coupons and drive measurable in-store footfallLead sampling activations, cross-brand tie-ups, and neighborhood campaigns that boost reach and recallCollaborate with design and brand teams to deploy timely marketing materials across stores, society spaces, and community touchpoints3. User-generated Content & Influencer Partnerships
Negotiate and brief creators across Instagram, YouTube, and Shorts for content-rich collaborationsLead sponsored content campaigns and exclusive video partnerships with creators and media outletsTrack content performance, engagement, and ROI — with a keen eye on retention, conversions, and brand buzzWork with juniors to identify the right creators for specific campaigns based on season, region, and persona4. Platform & Co-Branded Marketing
Source and negotiate co-branded partnerships with marketplaces (e-comm, deals, coupon sites, content platforms)Craft exclusive drops, sampling collaborations, and platform-led campaign momentsMaintain ongoing relationships with platform category teams and external brand marketing headsTrack competitive collabs and maintain a repository of brand-partner best practices5. Content Strategy & AI-Enhanced Storytelling
Lead the content strategy for brand events, EBOs, marketplaces, performance ads, and retail campaignsEnsure every campaign or event generates amplifiable content — from behind-the-scenes moments to hero editsWork closely with video editors and designers to shape each experience for digital channelsStudy and understand AI-generated visual content (e.g., Midjourney, Sora, Kling) and explore their applications for fast, creative visual storytellingMaintain an inspiration library of both competitor visuals and experimental formats to guide creative strategy6. Budgeting & ROI Planning
Create detailed event and campaign budgets across vendors, creators, venues, and productionAllocate spends based on campaign goals (awareness vs footfall vs sales vs engagement)Work with finance and leadership to prioritize high-impact spends, track real-time budget burn, and manage vendor payoutsBuild post-campaign budget vs ROI reviews — what worked, what scaled, what toQualifications - You'll Love This Role If You...
Have 4–6 years of experience in events, influencer marketing, partnerships, or contentHave run brand activations, retail pop-ups, or creator Collab&aposs for fashion, lifestyle, or D2C brandsAre creative and scrappy — you know how to hustle, negotiate, and pull it all offHave a "let's make this fun and unforgettable" mind-set, not just "let's get it done"Budget : up to 13 LPA
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Skills Required
User-generated Content Influencer Partnerships, Events Experiential Marketing, Platform Co-Branded Marketing, Budgeting ROI Planning, Hyperlocal Marketing Retail Collaborations, Content Strategy AI-Enhanced Storytelling