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Content & Partnerships Manager

Content & Partnerships Manager

ConfidentialMumbai, India
6 days ago
Job description

Location : Mumbai (MH)-On-Site

We're the world's only publicly listed sleepwear brand—but that's just where the story begins. Where conventional fashion leaves off at 8 PM, we pick up—and dress you until 8 AM. With over 30 years of shaping fashion and comfort across India, SWEET DREAMS is now entering its most exciting chapter yet.

We don't design for runways.

We design for bedrooms, balconies, slow mornings, and self-care Sundays.

If you live for brand storytelling, dream up events that actually get talked about, and love building buzz through influencers, creators, and IRL experiences — this role was made for you.

We&aposre not looking for a behind-the-scenes planner. We want a do-it-all, boots-on-ground, buzz-generating brand builder who can turn a store launch into a moment, a coupon drop into a citywide hook, and a Pyjama Party into the talk of the town.

You'll work directly with the founders and creative team to shape the offline and content presence of India's most exciting sleepwear brand!

Skills- What You'll Do

1. Events & Experiential Marketing

  • Lead store launches, retail pop-ups, society-level activations, and signature events like Pyjama Parties
  • Plan and execute immersive, high-impact brand experiences that feel more like cultural moments than standard events
  • Own end-to-end production — from vendor sourcing (food, décor, AV) and budgeting to influencer invites, guest experience, and event-day execution
  • Build community-led engagement across residential societies, retail hubs, clubs, and micro-communities
  • Arrange content capture (photos, videos, BTS) from each event for digital amplification and PR

2. Hyperlocal Marketing & Retail Collaborations

  • Partner with retail stores (EBOs), fashion brands, and lifestyle categories for hyperlocal co-marketing initiatives
  • Engage with local communities to distribute exclusive coupons and drive measurable in-store footfall
  • Lead sampling activations, cross-brand tie-ups, and neighborhood campaigns that boost reach and recall
  • Collaborate with design and brand teams to deploy timely marketing materials across stores, society spaces, and community touchpoints
  • 3. User-generated Content & Influencer Partnerships

  • Negotiate and brief creators across Instagram, YouTube, and Shorts for content-rich collaborations
  • Lead sponsored content campaigns and exclusive video partnerships with creators and media outlets
  • Track content performance, engagement, and ROI — with a keen eye on retention, conversions, and brand buzz
  • Work with juniors to identify the right creators for specific campaigns based on season, region, and persona
  • 4. Platform & Co-Branded Marketing

  • Source and negotiate co-branded partnerships with marketplaces (e-comm, deals, coupon sites, content platforms)
  • Craft exclusive drops, sampling collaborations, and platform-led campaign moments
  • Maintain ongoing relationships with platform category teams and external brand marketing heads
  • Track competitive collabs and maintain a repository of brand-partner best practices
  • 5. Content Strategy & AI-Enhanced Storytelling

  • Lead the content strategy for brand events, EBOs, marketplaces, performance ads, and retail campaigns
  • Ensure every campaign or event generates amplifiable content — from behind-the-scenes moments to hero edits
  • Work closely with video editors and designers to shape each experience for digital channels
  • Study and understand AI-generated visual content (e.g., Midjourney, Sora, Kling) and explore their applications for fast, creative visual storytelling
  • Maintain an inspiration library of both competitor visuals and experimental formats to guide creative strategy
  • 6. Budgeting & ROI Planning

  • Create detailed event and campaign budgets across vendors, creators, venues, and production
  • Allocate spends based on campaign goals (awareness vs footfall vs sales vs engagement)
  • Work with finance and leadership to prioritize high-impact spends, track real-time budget burn, and manage vendor payouts
  • Build post-campaign budget vs ROI reviews — what worked, what scaled, what to
  • Qualifications - You'll Love This Role If You...

  • Have 4–6 years of experience in events, influencer marketing, partnerships, or content
  • Have run brand activations, retail pop-ups, or creator Collab&aposs for fashion, lifestyle, or D2C brands
  • Are creative and scrappy — you know how to hustle, negotiate, and pull it all off
  • Have a "let's make this fun and unforgettable" mind-set, not just "let's get it done"
  • Budget : up to 13 LPA

    Show more

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    Skills Required

    User-generated Content Influencer Partnerships, Events Experiential Marketing, Platform Co-Branded Marketing, Budgeting ROI Planning, Hyperlocal Marketing Retail Collaborations, Content Strategy AI-Enhanced Storytelling

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