About the Role
We are seeking a dynamic and detail-oriented Content & Marketing Operations Specialist to support our marketing initiatives. The ideal candidate will be skilled in SEO, blog writing, and content creation , while also managing coordination between internal teams and external marketing partners / agencies . This role is crucial in ensuring smooth execution of content and marketing deliverables that align with client’s brand and business objectives.
Key Responsibilities
- Content Development & Blogging
- Research, draft, and edit blogs and articles around insurance, personal finance, and investment topics.
- Ensure all content is optimized for SEO and follows brand guidelines.
- SEO & Performance Optimization
- Conduct keyword research and implement SEO best practices for blogs and digital content.
- Track and report content performance using tools like Google Analytics, Search Console, and SEMrush.
- Marketing Coordination
- Act as a bridge between internal marketing / product teams and external agencies / vendors .
- Ensure timely execution of campaigns, blog posts, and digital content deliverables.
- Assist in managing editorial calendars and aligning content with marketing campaigns.
- Marketing Operations Support
- Support the creation and review of marketing collaterals (emailers, landing pages, campaign copy, etc.).
- Coordinate content review cycles and approvals with internal stakeholders.
- Assist in campaign reporting and documentation of marketing activities.
Requirements
2–3 years of experience in content writing, SEO, or marketing operations (BFSI / insurance domain preferred).Strong ability to manage cross-functional coordination between internal teams and external agencies.Solid understanding of SEO principles, keyword research, and on-page optimization .Proficiency with SEO and analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs).Excellent written and verbal communication skills.Familiarity with CMS platforms (WordPress / HubSpot) is an added advantage.Highly organized, proactive, and able to manage multiple priorities.Contract Details
Role Type : 1-year contractual positionWork Location : On-site, Thane office