Digital Marketing Strategist

About Testbook

Testbook is one of the fastest-rising startups in India’s EdTech space , specializing in engineering and government-job exam preparation and now expanding into UPSC, PSC, and international exams. Founded by IIT alumni, the company has built a solid tech- and data-driven platform : over 6.5 crore registered users and hundreds of crores of solved questions on its Web and Android apps.

At Testbook, you’ll be part of an ambitious team scaling rapidly (1,000+ in-house employees, hundreds of remote interns and freelancers). It’s a growth-driven environment where you’ll have the freedom to shape your work, pick projects, and build your expertise. The IIT pedigree of the founders and the drive for impact make it an ideal incubator for talent ready to learn fast and deliver big.

Role Overview

We are looking for a Performance Marketing Manager who will be responsible for driving growth across all paid marketing channels. The ideal candidate will manage end-to-end campaign planning, execution, and optimization to ensure high ROI and sustained brand visibility.

Key Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, and affiliate networks.
• Track campaign performance and analyze key metrics to improve ROI and reduce CAC.
• Collaborate closely with creative, product, and analytics teams to align marketing initiatives with business goals.
• Manage and allocate marketing budgets efficiently across multiple channels.
• Conduct market and competitor analysis to identify new opportunities.
• Create and maintain performance dashboards and provide actionable insights.

Requirements

Good to Have