Digital Marketing Strategist

Job Description : Digital Marketing Manager (Junior / Intern)

Company : The Alpha Agency

Experience : Fresher – 1 Year (Junior / Internship Role)

Location : [Add Location – Onsite / Remote / Hybrid]

Department : Digital Marketing

About The Alpha Agency :

The Alpha Agency is a dynamic digital marketing and technology company dedicated to delivering innovative campaigns, creative branding solutions, and impactful digital strategies. We are looking for energetic and passionate individuals who want to build a career in digital marketing.

Role Overview :

We are seeking a highly motivated Junior Digital Marketing Manager / Intern to support the planning, execution, and optimization of online marketing campaigns. This role is ideal for someone who wants hands-on experience in digital marketing, social media management, performance marketing, and brand building.

Key Responsibilities :

Assist in developing and implementing digital marketing strategies

Manage and schedule content across social media platforms (Instagram, Facebook, LinkedIn, etc.)

Support SEO activities such as keyword research, on-page optimization, and performance tracking

Help execute paid advertising campaigns on Google Ads, Meta Ads, and other platforms

Create engaging content for social media, blogs, and marketing materials

Monitor campaign performance and prepare weekly / monthly reports

Conduct competitor analysis and market research

Coordinate with design and development teams for creative assets

Stay updated with the latest digital marketing trends and tools

Required Skills :

Basic understanding of digital marketing concepts (SEO, SEM, SMM, email marketing)

Good knowledge of social media platforms

Familiarity with Google Analytics, Google Ads, Meta Ads Manager (optional for interns)

Strong written communication and creative thinking

Ability to manage time, multitask, and meet deadlines

Eagerness to learn and work in a fast-paced environment

Preferred / Bonus Skills :

Good knowledge of Ms Excel and Ms Word

Familiarity with CRM tools, content scheduling tools, or marketing automation platforms

Understanding of branding and content strategy

Education Qualification :

Pursuing or completed a degree in Marketing, Business, Mass Media, Communications, or a related field

Certification in digital marketing (Google, HubSpot, Meta Blueprint, etc.) is a plus but not mandatory