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Data Acquisition and Enrichment (Marketing)

Data Acquisition and Enrichment (Marketing)

ConfidentialGurgaon / Gurugram
30+ days ago
Job description
  • Global Data acquisition / build / Enrichment via B2B data suppliers or bespoke
  • Account and contact profiling / Accuracy check using publicly available data
  • Work with cross-functional teams on data Growth / Data Utilization / Performance
  • Delivery of Data Health KPIs to prove marketing return on Data investment
  • Develop and enhance marketing database accuracy and conversion to improve business efficiency
  • Work with cross-functional teams to resolve data discrepancies and system specific issues
  • What you will need for this role :

    Preferred candidate profile

    • 7–10 years of relevant professional work experience
    • Experience in enterprise-grade database systems
    • Ability to write SQL queries to carry out data transformation, data investigations & ad-hoc analysis
    • Proficient in MS Office Suite (Excel / Word / PPT etc.)
    • Any Reporting tool (like Tableau, Power BI) will have added advantages
    • Understanding of B2B marketing data management and manipulation
    • Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems
    • An analytical and inquisitive approach to B2B marketing data
    • Strong organizational skills and the ability to prioritize and meet deadlines
    • Strong communication skills (Verbal & written); ability to provide concise, clear reporting and actionable analysis
    • Strong project management and stakeholder management skills
    • Understanding of 3rd party data sources like ZoomInfo, Hoovers, Salesintel, Demandbase etc. for data orchestration is highly desirable
    • Skills Required

      Tableau, B2b Marketing, Power Bi, Sql, Excel, Salesforce

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    Data Acquisition And • Gurgaon / Gurugram

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