▷ (Urgent) Performance Marketing Executive - Ecommerce

JOB DESCRIPTION

Position : Performance Marketing Executive – E-commerce

Department : Marketing - E-commerce

Location : Kolkata, In-office, Full time

Reports to : Marketing Lead

Role Overview

We are seeking a data-driven, performance-oriented digital marketer with hands-on experience in Amazon Ads, Flipkart Ads, and analytics tools. The candidate will be responsible for managing marketplace advertising campaigns, optimizing sales performance, and leveraging insights from Amazon Brand Analytics (BA) and PI data to drive growth.

This role requires strong analytical ability, campaign management skills, and knowledge of e-commerce operations.

Key Responsibilities

Amazon Ads & Brand Analytics

• Plan, execute, and optimize Amazon Sponsored Ads (SP, SB, SD, Video).
• Analyze Amazon Brand Analytics (Search Query, Market Basket, Demographics) to identify keyword and category opportunities.
• Use Amazon PI reports to track availability, Buy Box %, and operational blockers.
• Manage A+ content, Brand Store updates, and creative testing for performance improvement.

Flipkart Ads & Marketplace Media

Cross-Platform E-commerce Marketing

Analytics, Reporting & Insights

Stakeholder Collaboration

Key Result Areas (KRAs)

1. Campaign Performance : Achieve defined targets for ACOS, ROAS, CTR, CVR.

2. Sales Growth : Drive incremental ad-attributed sales on Amazon & Flipkart.

3. Efficiency : Optimize TACOS & ensure profitability of campaigns.

4. Customer Acquisition : Increase NTB customers through ads.

5. Market Share : Improve Share of Voice (SoV) on priority keywords.

6. Operational Health : Improve Buy Box %, availability, and listing quality.

Requirements