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Sr. Digital Marketing Executive

Sr. Digital Marketing Executive

ConfidentialKolkata
7 days ago
Job description

Digital Strategy and Marketing Leadership :

  • Overseeing & working on digital strategy and marketing projects, ensuring alignment with client objectives and industry trends.
  • Develop and execute comprehensive digital marketing strategies tailored for the USA-based businesses.

Client Management :

  • Manage relationships with USA-based customers, understand their needs, and provide strategic digital solutions.
  • Deliver measurable achievements in terms of ROI and contribute to client satisfaction and retention.

    • PPC Campaign Management :

  • Develop and implement effective PPC campaigns, optimizing for maximum ROI.
  • Utilize data-driven insights to refine and improve PPC strategies continuously.

    • Insurance Industry Expertise :

  • Leverage knowledge of the USA insurance landscape to tailor digital marketing strategies for maximum impact.
  • Stay abreast of industry trends, regulations, and competitive landscape.

    • Analytics and Reporting :

  • Utilize analytics tools to track and report on key performance indicators (KPIs).
  • Provide regular and insightful reports to clients, demonstrating the success of digital marketing initiatives.

    • Required Skills :

  • Proven experience in Digital Marketing roles, managing teams as well.
  • Hands-on experience with PPC campaign management and strategy development.
  • Understanding of the USA Insurance industry landscape.
  • Expert in digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
  • Excellent communication and client management skills.

    • Tools Expertise :

  • Google Ads :   Proficiency in setting up, managing, and optimizing campaigns.
  • Linked In Ads Manager :   Experience is Linked In based ads management
  • Facebook Ads Manager :   Experience in creating and managing targeted campaigns.
  • Google Analytics :   Utilization for tracking and analyzing website and campaign  performance.
  • SEO Tools :   Familiarity with tools like SEMrush, ahref or Moz for search engine optimization

    • Skills Required

    Seo Tools, Digital Marketing, Google Analytics, Google Ads, Communication Skills

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    Digital Marketing Executive • Kolkata