Senior Executive - Digital Marketing

About Halma :

Halma is a global group of life-saving technology companies, driven by a clear purpose. We are an FTSE 100 company with headquarters in the UK and operations in 23 countries, including regional hubs in India, China, Brazil, and the US.

Our diverse group of nearly 50 global companies specialise in market leading technologies that push the boundaries of science and technology.

For the last 42 years, the combination of our purpose, strategy, people, DNA and sustainable business model has resulted in record long-term growth in revenues and profits and an increase in dividend by ≥ 5% every year– an achievement unrivalled by any company listed on the London Stock Exchange.

Why join us?

We are a Great Place to Work® certified organisation, with an employee centric culture anchored on autonomy, trust, respect, humility, work-life balance, team spirit, and approachable leadership.

We offer a safe and respectful workplace, where everyone can be who they ‘REALLY’ are, feel free to bring their whole selves to work and use their unique talents, knowledge, expertise, experiences, and backgrounds to create meaningful outcomes.

We nurture entrepreneurial spirits and empower them to think beyond the possibilities, to discover, shape and build their own unique stories. We promote and support non-linear career growth for the right talent.

We are simple, humble and approachable, and we believe in leadership at all levels to bring our purpose to life. Everyone at Halma India makes an impact, and so do you when you join us!

Responsibilities :

Digital Marketing initiatives for multiple Halma Companies :

1. Proactively coordinate with Halma India Sales representative of each business to understand the product, Technology, and specifications to create digital campaign for companies, that showcases the products or solutions being offered.

2. Conduct thorough research on industry-related topics that are required to be written about.

3. Passionate about generating effective and impactful ways to get key messages delivered based on customer insights.

4. Create original, concise, distinctive, innovative headlines and body copy as well as creative & unique Ad copies that can instantly connect with target audiences.

5. Develop content for websites, SEO-optimized articles for blogs, social media, e-mailers, and case studies. Proof check before the release of content.

6. Develop and create marketing / promotional video content script.

7. Coordinate and ensure consent are acquired from relevant customers and other stakeholders before release.

8. Analyse campaign, create reports on leads generated out of ongoing campaigns to draw insights and provide suggestions / solutions.

Expectation : Taking Ownership and being Agile and responsive to the diverse business needs of Halma companies and open for the feedback provided on content created.

Critical Success factors :

• Self-driven and Independent in driving adoption of concepts / ideas with accountability.
• Flexible to understand diverse and varying marketing needs across various stakeholders – especially diverse B2B niche technologies
• Transparent and Effective Communicator with all stakeholders, while being proactive and assertive.
• Organised and methodical with following processes for content creation.

Qualifications :

Experience :