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Capco Technologies - Market Activation Manager - Digital Transformation

Capco Technologies - Market Activation Manager - Digital Transformation

Capco Technologies Pvt LtdPune, India
22 days ago
Job description

Position : Market Activation Manager

Experience : 8+ Years

Location : Pune, Hyderabad, Bengaluru, Gurgaon, Chennai

Notice Period : Immediate - 30 days

Job Summary

We are seeking a highly experienced Market Activation Manager with 8 years of experience in digital transformation. The ideal candidate will be a strategic leader responsible for developing and executing comprehensive business readiness and Go-to-Market plans for new features and digital channels. This role requires a strong understanding of digital platforms, agile methodologies, and effective stakeholder management. You will oversee the entire launch lifecycle, from pre-launch planning and compliance to post-launch analysis and team leadership.

Key Planning :

  • Develop and manage robust business readiness plans, which include change impact assessments, Go-to-Market strategies, training, and communications plans.
  • Produce Go-to-Market plans with clear KPIs to ensure the smooth delivery of digital initiatives.

Launch & Implementation :

  • Oversee business readiness activities for the launch of new features on digital channels, ensuring compliance with all regulatory approvals.
  • Support markets with internal and external communications, provide training for frontline staff, and lead migration and implementation planning.

    • Post-Launch Analysis & Management :

  • Lead post-launch activities, including Hypercare reporting, and track customer responses and operational performance.
  • Manage dependencies, risks, and issues to ensure timely delivery and minimal disruption.
  • Track MI (Management Information) and analytics reporting to measure business benefits post-launch.

    • Leadership & Collaboration :

  • Provide leadership to a team of Digital Market Activation Analysts.
  • Collaborate with global teams and manage stakeholders effectively.

    • Required Skills & Qualifications

    Core Experience :

  • 8 years of experience in digital transformation programs, with a focus on online and mobile platforms.

    • Mandatory Technical Skills :

  • Strong understanding of Agile cross-functional teams and the delivery of digital change at scale.
  • A background in risk management, compliance, and securing regulatory approvals.
  • Experience in MI & analytics reporting.

    • Professional Attributes :

  • Excellent stakeholder management and communication skills.
  • Proven leadership experience, including team management, recruitment, and performance coaching.
  • The ability to produce comprehensive Go-to-Market plans with KPIs.

    • Preferred Skills

  • Familiarity with IT project management methodologies and Agile frameworks.
  • Expertise in process improvement, change management, and migration planning.
  • Experience in the financial services domain (banking, wealth, insurance).

    • (ref : iimjobs.com)

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