Successfully supervising a team of Full-Time and Freelance content strategists and writers while ensuring delivery of high quality contentEnsuring that the delivered content is in line with client requirements, isoptimized for search and is consistent in terms of style and tone of voiceEngaging in constant training and development of both Full Time as well as Freelance content writers with the help of constructive feedbacksMotivating team members to engage in constant self development and enter in a long-term work association with DigiVersalMapping out content strategies for each project that support and extendboth long-term and short-term marketing initiativesIntegrating content activities with traditional marketing campaignsDeveloping standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.Creating strategies for developing SMS / MMS outreach and advertising, apps, etc. as requiredWorking closely on all creative and branding initiatives to ensure a consistent message across channelsMinimum Educational Qualification and Experience
- Bachelors / Masters degree in English, Journalism, Public Relations or related communications field
- MBA with Marketing Specialization is a plus
- 4-5 as a content strategist / content development manager Required Skills
- Experience in planning, development and implementation of right processes in content development, training and output generation.
- Understanding of basic HTML and WordPress
- Experience in writing SEO-friendly website content
- Excellent interpersonal and analytical skills
- Professional demeanour
- Personal accountability and strong work ethic
- Positive, can do attitude
Skills Required
Content Strategy, Digital Marketing, Social Media, Content Management, Graphic Design