Braze Campaign Developer

We are seeking a skilled Braze Campaign Developer to design, build, and optimize personalized, multi-channel customer engagement campaigns. This role is ideal for someone with a strong grasp of Braze's full capabilities including Canvas, segmentation, Liquid scripting, and A / B testing and a passion for delivering seamless customer journeys.

Key Responsibilities :

• Design and execute campaigns across Email, Push, In-App, and SMS using Braze.
• Develop personalized dynamic content using Liquid templating.
• Build and optimize Canvas flows for various customer journeys and lifecycle campaigns.
• Create responsive, visually appealing HTML emails.
• Conduct A / B testing to drive engagement and optimize results.
• Define user segments using behavioral and demographic data.
• Configure UTM tracking and ensure accurate performance reporting.
• Troubleshoot issues related to delivery, rendering, or logic errors.
• Maintain comprehensive documentation and organized asset libraries.

Required Skills :

Preferred Qualifications :

(ref : hirist.tech)