Marketing Executive_Motorcycle Accessories and Gears

About Our Client : This company operates in the premium cycling space, focusing on a niche market that prioritizes custom-built, robust framesets and components. They have a strong e-commerce presence and foster a loyal following through community-driven marketing.

Designation : Marketing Executive

Location : Bangalore

Experience : Minimum 3 Years

Qualification : Graduate in Marketing, Communications, or related field

About the role : The Marketing Executive will be responsible for supporting and executing marketing initiatives across digital, retail, and event channels. The role demands a creative, detail-oriented individual who is passionate about the motorcycle lifestyle and can help elevate brand awareness, drive sales, and engage with our growing rider community.

Responsibilities :

Execute marketing campaigns for product launches and promotions.

Manage social media channels and assist in digital advertising efforts.

Work with the central marketing team for creative content and design development.

Coordinate with the sales team to develop retail marketing initiatives.

Organize and support motorcycle events, rides, and trade shows.

Monitor marketing performance metrics and report results.

Assist in building relationships with influencers and media outlets.

Support development of dealer marketing kits and promotional tools.

Develop brand awareness and visibility campaigns at retail channels.

Requirements :

Minimum 3 years of experience in marketing; automotive / lifestyle sector is a plus.

Proficiency in basic design tools (e.g. Canva).

Proficiency in social media, digital ads is a plus.

Good understanding of brand positioning and marketing funnels.

Passion for motorcycling and understanding of motorcycle accessories is a strong plus.

Key Attributes :

Creative and detail-oriented

Strong communication and copywriting skills

Analytical and performance-driven

Team player with ability to multitask

Energetic and self-motivated