Performance Marketing Executive

Job Title - Performance Marketer Exec

Experience : 1 - 4 Years

Notice Period : 0-15 days (Preferred Immediate Joiner)

Preferred Industry : Ecommerce Agency / Retail / Advertisement Agency

Roles and Responsibilities :

• Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.
• Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
• Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.
• Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.
• Utilize AI tools to stay updated with the latest industry trends and innovations.
• Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.
• Implement A / B tests for product imagery, ad formats, and messaging to identify top-performing combinations.
• Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.
• Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.
• Continuously refine targeting strategies to improve performance across various platforms.
• Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.

Desired Candidate Profile :

Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.