We are seeking a proactive and strategic Associate Marketing Manager to drive our marketing initiatives and enhance our brand presence. This role is crucial for developing and implementing a holistic marketing strategy that spans across corporate branding , digital campaigns , and offline events. The ideal candidate will be a creative thinker with strong analytical skills, capable of coordinating with various teams and agencies to achieve business growth and increase our prospect pool.
Roles and Responsibilities
- Drive Corporate Branding and public relations efforts for the company.
- Suggest and implement effective Advertising & Marketing strategies , coordinating with various branches and external partners like media and event planners.
- Conduct and oversee Advertising Campaigns for both print and digital media, including SEO, SEM, PPC, and SMM across platforms like Facebook, Twitter, LinkedIn, and YouTube .
- Evaluate and suggest changes for the design and maintenance of digital marketing creatives and other marketing materials.
- Be responsible for drafting and delivering content for brochures, newsletters, emailers, and other marketing materials.
- Generate and nurture leads to support the sales team and grow the business.
- Conduct research and analysis of competitor strategies to inform our marketing plans.
- Plan surveys and gather feedback from students and inquiries to suggest process improvements.
- Prepare and implement the annual marketing plan and budget, analyzing marketing objectives and ROI .
- Assist with the redevelopment and maintenance of the corporate website and mobile app.
Skills and Expertise
Proven experience in a similar marketing role, with a focus on both digital and traditional marketing.Strong knowledge of SEO, SEM, PPC, and SMM .Excellent written and verbal communication skills.Experience in gathering, researching, and preparing communications material for various campaigns.Ability to work withSkills Required
Marketing Management, corporate branding, Advertising Strategy, Digital Campaign, digital media services , Researching