performance Assistant Manager

Job Description

Job description

Job Title : Performance Marketing Manager

Location : Hyderabad, India

Company : Ridhira Groups

About Ridhira Groups :

Ridhira Groups is a leading name in luxury living, hospitality, and wellness. We specialize in creating premium experiences through our real estate, hospitality, and wellness ventures. We are looking for a creative and proactive PR professional to enhance our brand presence and build meaningful relationships with the media, influencers, and the public.

About the Role

We are seeking a Performance Marketing Manager with expertise in Meta, Google Ads, Programmatic, WhatsApp, and Content-led Conversion Marketing . The ideal candidate should have agency experience managing large-scale budgets (₹2 Cr+ annually) and a solution-oriented mindset . If you are tech-savvy, well-versed in marketing automation, and capable of leveraging AI tools to drive ROI, this role is designed for you.

Key Responsibilities

Lead performance campaigns across Meta, Google Ads, Programmatic, and WhatsApp marketing with multi-crore budgets.

Build and optimize conversion-driven campaigns using creative storytelling, content marketing, and data insights.

Own the full-funnel performance strategy : Awareness → Consideration → Conversion → Retention.

Implement WhatsApp marketing automation for lead nurturing, re-engagement, and conversion journeys.

Collaborate with content and design teams to create high-impact ad creatives, landing pages, and WhatsApp workflows .

Leverage AI tools and automation platforms (HubSpot, Clevertap, Zapier, MoEngage, etc.) to enhance campaign efficiency.

Continuously analyze data to improve CTR, CPL, CAC, ROAS, and LTV.

Provide performance insights and reports with actionable recommendations.

Stay updated on industry trends in content marketing, paid media, and AI-driven automation .

Required Skills & Experience

5+ years of digital performance marketing experience in an agency environment .

Strong hands-on expertise in Google Ads (Search, Display, YouTube), Meta Ads, Programmatic buying, and WhatsApp campaigns .

Proven track record of managing ₹2 Cr+ campaign budgets with consistent ROI.

Strong knowledge of conversion rate optimization (CRO), funnel building, and retargeting strategies .

Experience in content-driven campaigns and audience engagement through storytelling.

Familiarity with AI-driven tools for optimization, insights, and creative personalization.

Deep understanding of marketing automation platforms for scaling campaigns.

Excellent analytical, problem-solving, and communication skills.

Requirements

Proven experience in hospitality or hotel marketing (minimum 5+ years preferred). Strong understanding of luxury hospitality trends and customer behavior. Proficiency in digital marketing platforms (Google Ads, Meta Business Suite, LinkedIn Ads, OTA platforms). Creative storytelling and visual content sensibility. Excellent communication, presentation, and negotiation skills. Ability to work in a fast-paced, results-driven environment.