Media Buyer

Experience : 2–3 years

Location : Lucknow, aashiyana

Employment Type : Full-time

About the Role :

We are seeking an experienced Meta Ads Specialist with hands-on expertise in creating, managing, and optimizing Facebook and Instagram ad campaigns. The ideal candidate should have strong analytical skills, a performance-driven mindset, and the ability to deliver measurable ROI.

Key Responsibilities :

• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns across various objectives (Lead Gen, Traffic, Conversions, Brand Awareness, etc.)
• Conduct detailed audience research, targeting, and segmentation
• Optimize campaigns for maximum performance and ROI
• Track, analyze, and report campaign performance metrics (CTR, CPC, CPL, ROAS, etc.)
• Create and test ad creatives, copies, and formats (static, carousel, video, reels)
• Manage ad budgets and bidding strategies effectively
• Implement A / B testing for creatives, placements, and audiences
• Coordinate with the design and content team for creatives and landing pages
• Stay updated with Meta's latest policies, trends, and features
• Troubleshoot ad disapprovals, policy issues, and tracking errors

Required Skills & Qualifications :

Education :

Additional Preferences :

Skills Required

Data Analysis, landing pages , Business Manager, Google Analytics, conversion optimization