Digital Marketing Specialist

Key Responsibilities

• Digital Marketing & Branding Strategy :
• Develop and implement comprehensive digital marketing strategies across social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, TikTok, etc,) to increase brand awareness and engage potential clients. Manage budgets.
• Manage and optimise Google My Business and other business listing sites to improve local SEO.
• Execute social media campaigns, including content creation, scheduling, and performance analysis.
• Create a strong brand presence with ‘Social engagement’, for the various portfolios of Bennet & Bernard.
• Collaborate with influencers (if necessary only) and manage partnerships to expand reach and credibility.
• Utilise data analytics and AI tools (e.g., chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.
• Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, to support best marketing options.
• Bennet & Bernard work with industry PR partners, coordinating working alongside PR teams.
• Content Creation :
• Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.
• Ideate content for marketing initiatives to enhance web presence and SEO, used via blogs, etc.
• Ensure content is multilingual where necessary, catering to international clients (e.g., English, Portuguese), using online tools or collaborating with teams overseas.
• Must travel to local Projects / café outlets to capture content, and support all periodical shooting
• Website enhancement for marketing :
• Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.
• Implement technical SEO best practices in collaboration with the web development team.
• International Marketing :
• Adapt digital marketing strategies, including performance marketing, for different international markets, considering cultural nuances and local preferences.
• Coordinate with teams in different regions (e.g., Portugal, UK, São Tomé and Príncipe) to ensure consistent branding and messaging.
• Innovation and Trends :
• Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalization, and sustainability-focused campaigns.
• Stay ahead of industry trends by researching competitor activities and emerging technologies.

Required Skills and Qualifications