Product Marketing Manager (AI / B2B SaaS)

Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system.

Key Responsibilities

Go-to-Market (GTM) Strategy & Execution

Assist in developing and executing product positioning, messaging, and value propositions .

Support product launches by coordinating with product, sales, and marketing teams.

Conduct competitive analysis and market research to identify key differentiators.

Content & Collateral Development

Create compelling content, including blogs, case studies, whitepapers, sales decks, and website copy .

Work with design teams to produce visual assets, videos, and infographics for marketing campaigns.

Develop educational materials and enablement content to support sales and customer success teams.

Customer & Market Insights

Gather and analyze customer feedback, market trends, and competitor activities to refine messaging and positioning.

Work with the product team to translate technical features into customer-centric benefits .

Support the development of buyer personas and customer journey mapping .

Demand Generation & Campaign Support

Assist in planning and executing email marketing, social media, and paid campaigns .

Optimize content for SEO, engagement, and lead generation .

Collaborate with growth and digital marketing teams to drive product adoption.

Sales Enablement & Performance Tracking

Develop sales playbooks, FAQs, and pitch decks to empower the sales team.

Track and report on key marketing KPIs (lead conversion, campaign ROI, engagement metrics, etc.) .

Support A / B testing initiatives to refine messaging and positioning.

Requirements & Qualifications

Experience : 2+ years in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products.

Marketing Skills : Strong understanding of GTM strategies, content creation, and competitive analysis .

Technical Proficiency : Familiarity with CRM tools, marketing automation platforms, and analytics tools (HubSpot, Marketo, Google Analytics, etc.).

Storytelling Ability : Excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content.

Collaboration & Adaptability : Ability to work cross-functionally in a fast-paced, dynamic environment.

Education : Bachelor’s degree in Marketing, Business, Communications, or a related field.